The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans

2022 Conference Program

From Content Strategy to Content Marketing, our 2022 program focuses on how content can be created and shared across the enterprise. There are many ways to learn at LavaCon:

LavaCon On Demand
Pre-recorded sessions you can stream before or after our live conference in New Orleans

Pre- and Post-conference Workshops
Optional half-day, hands-on workshops

Featured Speakers and Breakout Sessions
18 minute TED-like talks and in-depth 60 minute sessions

Social and Networking Events

LavaCon Vendor Quest
Consult with industry experts in the exhibit hall

Schedule at a Glance

Register by 15 May to save $500 off in-person tuition!

LavaCon On Demand
Pre-recorded sessions before and after the conference.

Watch single sessions on demand, watch a series of related sessions, or participate in organized viewing parties where you can chat with speakers and other attendees.

Pre-Conference Workshops
Sunday, 23 October

LavaCon Live! Main Conference
Mon-Wed, 24-26 October

Sunday, 23 October 2022

Optional Half-day Workshops

Registration and Coffee


Morning Workshops


Special Adobe TechComm Workshop
(free, includes lunch)

Amitoj Singh
TCS Product Manager

Bernard Aschwanden
Publishing Smarter

Stefan Gentz
TechComm Evangelist
Adobe Systems

Afternoon Workshops


Managing Writers: The Impact of Hybrid
Barry Saiff
Founder and CEO
Saiff Solutions

Data Visualization and the Accessibility of Color
Elise Blanchard
Senior UX Designer

Creating Content at Velocity
Sharon Burton
Principal Content Strategist
Expel, Inc.

Using Taxonomies and Tagging to Connect Content Across the Enterprise
Heather Hedden
Knowledge Engineer
Semantic Web Company

The Welcome to New Orleans! Drag Review:

Mag’s 940
940 Elysian Fields Ave, New Orleans


Monday, 24, October 2022


Registration, Continental Breakfast

Grand Ballroom


Welcome Session
Jack Molisani, Executive Director, The LavaCon Conference

Featured Speakers
(three sequential 18 minute TED-like talks)

Content in a REAL Zombie Apocalypse
Karen McGrane, Author, Content Strategy for Mobile

The Three Rs of a WOW Journey
Andrea Ames, Customer Retention Strategist & Coach, Idyll Point Group

“The Room”
Stacey King Gordon. UX Content Strategy Manager, Google




Creating Content Ecosystems Based Teams for Client Success
Mary Brooks, Enterprise Content Strategist, IBM

Connecting Content Silos Across the Enterprise
Jerry Thorner, Global Learning Systems Owner, The CocaCola Company

Presenting Content Strategy for Stakeholder Buy-in
Sarah Johnson, Sr. Manager of Content Strategy, CVS Pharmacy


Networking Lunch + Dessert and Vendor Demos in the Exhibit Hall


Going Global: How to Build Productive, Global Teams Leveraging Local Perspective
Christine Den Herder, Global Head of Content Strategy, Wayfair

The Future of Content is Connected, Convenient, and Intelligent
Andrew Michalove, Global Head of Customer Success, and Chris Rocco, Principal Program Manager, Volkswagen Automotive Cloud

Setting Boundaries: Effectively Prioritizing Content Requests and Keeping Your Sanity
Christi Guzik, Senior Manager, Product Content, Vertex, Inc.


Diplomacy In CCMS Implementations: Letting Someone Else Have Your Way
Leigh White, DITA Specialist, IXIASOFT

Panel Discussion: Using Storytelling to Grow Fans and Generate Revenue
Doug Tatum, Vice President of Digital Media, The New Orleans Saints (moderator)

The Easiest Way to Dramatically Improve the Quality of Your Documentation
George Eckel, Manager, Technical Writing, ServiceNow

Featured Speakers
(three sequential 18 minute TED-like talks)

Keeping the U in UX Strategy
Scott Kubie, UX Content Advocate,


Discover the Value of Your Enterprise Content
Shane Cumming, Chief Revenue Officer, Acrolinx

Driving Content Consumption to Completely New Heights
Stefan Gentz, Global TechComm Evangelist, Adobe


Networking Reception
Sponsored by Adobe Systems


Annual Storytelling Event
Location TBD

From poetry to stories and stand-up, grab your beverage of choice and hang out with your LavaCon peeps as we “talk story” (as they say in Hawaii).

They’ll be a place to sign up if you want to participate (five minutes per person).

No prior speaking experience required!

Tuesday, 25 October 2022


Continental Breakfast

Grand Ballroom

Featured Speakers
(three sequential 18 minute TED-like talks)

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From Silo Busting to CaaStle Building
Sarah O’Keefe, CEO, Scriptorium

When the Movie is Actually Better than the Book Enhancing Content through Collaboration
Alyssa Fox, Vice President Channel Marketing, Alert Logic

Less Work, More Revenue: Unlock Content Velocity
Carrie Hane, Head of Content Strategy Relations,

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Scaling Content Operations with Self-Service
Jon Nones, Knowledge Management Leader, Amazon Web Services

From Gran Turismo to GAAP: Unifying Docs for a Seamless Content Experience
Stephen Townsend and Kennan Rossi, Sony Interactive Entertainment, and Kathy Clemens, BlackLine

Val Swisher photoCreating a Unified (Siloed) Experience: The Importance of Terminology and Taxonomy
Valerie Swisher, CEO, Content Rules, Inc.

Casual Table Discussions
(Topics TBD)

Lunch and Learn

The Heroes and Villains of Content Strategy
Alan Porter, Author, CX Trinity: Customers, Content, Context


Dessert and Vendor Demos in the Exhibit Hall


How AI is Your Content Team’s Secret Silo-Breaker
Jeff Coyle, Chief Strategy Officer, MarketMuse

Blended Content: Using Marketing Content On TechComm Pages to Drive Incremental Sales
Amitoj Singh, TCS Product Manager, Adobe

Transforming the Customer Service Center: Moving from “Call for Solution” to “Information Self-Service”
Alex Masycheff, CEO, Intuillion
Fabrice Lacroix, CEO, Antidot


Using AI and Automation to Drive Content ROI
Gordon Edall, Co-Founder and CRO,

Generating Revenue by Integrating Your CMS With Other Systems and Thinking Outside the Box
Rik Page, Sales and Marketing Director, Bluestream Software

Audience Everywhere: The New Rules of Content Strategy
Ashley Faus, Content Strategy Lead, Atlassian


Stand Out from the Crowd
Dawn Stevens, President, Comtech Services

Panel Discussion: How a Headless CMS Can Support Content Strategy
Michael Andrews, Kentico
Matt Armstrong, Author-it


Improving the Review and Approval Process in Regulated Industries
Dipo Ajose-Coker, Product Ambassador, Componize Software



Annual Second Line Jazz Parade
to Dinner Locations


Annual Karaoke Night
Location TBD

Wednesday, 26 October 2022


Continental Breakfast

Grand Ballroom

Featured Speakers
(three sequential 18 minute TED-like talks)

Welcome to the Metaverse: A Hype-free Introduction to Web 3 and AR/VR
Noz Urbina, Founder,

Is Voice the Right Choice?
Kathleen Gavenman, Principal Voice Designer, Amazon

That’s Great, But How Do I Convince My Boss Overcoming Bias to Advocate for Change
David Dylan Thomas, Author, Design for Cognitive Bias




Microcontent Architecture in Action
Rob Hanna, President and Joshua Anderson,
Associate Information Architect, Precision Content

Down the Rabbit Hole We Go! Adventures in Connecting Silos in a Content Wonderland
Karen Brothers, Content Management Specialist, 3M


Call Me Strange, or How I Learned to Love Content Silos
Michael Mannhardt, President and Torsten Macher,
Senior Consultant, Congree Language Technologies


Intelligent Content Drives a Dynamic User Experience
Chip Gettinger, VP Global Solutions Consulting, RWS

How to Communicate Change and Keep Your Customers
Mary Morreale, Sr. Manager, UX Design, Charles Schwab


How To Stop Building Silos and Start Building Content Hubs
Jim Edmunds, CEO, Ingeniux


Closing Event
Moderator: Andrea Ames, Customer Retention Strategist, Idyll Point Group


Post-Conference Workshops
(includes box lunch)

Design Thinking+ for Content
Andrea Ames, Customer Retention Strategist, Idyll Point Group


Content Modeling for the Win!
Noz Urbina, Founder,


Inclusive Content & UX: Creating a Bias-Informed Practice
David Dylan Thomas, Author, Design for Cognitive Bias


Technical Writing, UX Writing, We Can Do It All!
Denise Kadilak, Sr. Manager/Information Architect, Blackbaud


Developing Information Architecture for Deliverable and Content Types
Amber Swope, Information Architect, DITA Strategies



Closing Social
Location, TBD