The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR

2022 Conference Program

Our 2022 program focused on how content can be created and shared across the enterprise.

Watch these pre-recorded sessions before or after the conference. All sessions at the live conference will also be recorded for future viewing.

Workshops and main conference Sunday–Wednesday, 24–26 October

Saturday, 22 October 2022

The Krewe of Boo Halloween Parade

7pm –

The Krewe of Boo Halloween parade rolls past the conference hotel on Saturday night. Join us on the Canal Street balcony for cocktails, light appetizers, and catch some Halloween swag!

Sunday, 23 October 2022

Optional Half-day Workshops

Registration Open


Afternoon Workshops


Managing Writers: The Impact of Hybrid
Barry Saiff
Founder and CEO
Saiff Solutions

Data Visualization and the Accessibility of Color
Elise Blanchard
Senior UX Designer

Creating Content at Velocity
Sharon Burton
Principal Content Strategist
Expel, Inc.

Using Taxonomies and Tagging to Connect Content Across the Enterprise
Heather Hedden
Knowledge Engineer
Semantic Web Company

Welcome Reception

Join us for cocktails and appetizers, followed by the Welcome to New Orleans! drag review starring Princess Stephaney.

Mag’s 940
940 Elysian Fields Ave, New Orleans


Monday, 24, October 2022


Registration, Continental Breakfast


Welcome to LavaCon!
Jack Molisani, Executive Director, The LavaCon Conference

Featured Speakers
(two sequential 18 minute TED-like talks)

Advocating for Change: Embrace Your Inner Rebel!
Liz Pfeffer, TV Content Design Lead, Netflix

“The Room”
Stacey King Gordon. UX Content Strategy Manager, Google




Case Study: Creating Content Ecosystems Based Teams for Client Success
Mary Brooks, Enterprise Content Strategist, Amazon Web Services

Connecting Content Silos Across the Enterprise
Jerry Thorner, Global Learning Systems Owner, The CocaCola Company


Networking Lunch + Dessert and Vendor Demos in the Exhibit Hall


Stop the Coding Madness and Start Delivering!
Stefan Gentz, Global TechComm Evangelist, Adobe Systems

Transformative Innovation Though Content:
They Will Never See You Coming

Chris Rocco, Principal Program Manager, and
Mike Kippenhan, UX/UI Manager, Volkswagen Automotive Cloud


Going Global: How to Build Productive, Global Teams Leveraging Local Perspective
Christine Den Herder, Global Head of Content Strategy, Wayfair

The Easiest Way to Dramatically Improve the Quality of Your Documentation
George Eckel, Manager, Technical Writing, ServiceNow

Featured Speakers
(three sequential 18 minute TED-like talks)

Keeping the U in UX Strategy
Scott Kubie, UX Content Advocate,


What Your Web Analytics Won’t Tell You
Chad Dybdahl, Senior Solutions Consultant, Acrolinx

Let’s Discuss Content Reuse Again!
Stefan Gentz, Global TechComm Evangelist, Adobe Systems


Networking Reception
Sponsored by Adobe Systems


Annual Storytelling Event
Mag’s 940
940 Elysian Fields Ave, New Orleans

From poetry to stories and stand-up, grab your beverage of choice and hang out with your LavaCon peeps as we “talk story” (as they say in Hawaii).

They’ll be a place to sign up if you want to participate (five minutes per person).

No prior speaking experience required!

Tuesday, 25 October 2022


Continental Breakfast

Featured Speakers
(three sequential 18 minute TED-like talks)

From Silo Busting to CaaStle Building
Sarah O’Keefe, CEO, Scriptorium

Less Work, More Revenue: Unlock Content Velocity
Carrie Hane, Head of Content Strategy Relations,

Documentation4.0, IoT, and the Future of Tech Comm
Nenad Furtula, Founding Partner, Bluestream Content Solutions





Scaling Content Operations with Self-Service
Jon Nones, Knowledge Management Leader, Amazon Web Services

From Gran Turismo to GAAP: Unifying Docs for a Seamless Content Experience
Stephen Townsend Senior Manager and Kennan Rossi, Sony Interactive Entertainment
Kathy Clemens, BlackLine
Joe Gelb, Zoomin Software

Lunch and Learn

The Heroes and Villains of Content Strategy
Alan Porter, Author, CX Trinity: Customers, Content, Context


Dessert and Vendor Demos in the Exhibit Hall


How Analog Devices Brought Its Content Silos to the
Playground to Play Nicely Together

Scott Farrar, CCMS Manager, Analog Devices Inc.
and Maura Moran, Mekon Ltd.


Call Me Strange, or How I Learned to Love Content Silos
Michael Mannhardt, President and Torsten Macher,
Senior Consultant, Congree Language Technologies


Stand Out from the Crowd
Dawn Stevens, President, Comtech Services

Panel Discussion: How a Headless CMS Can Support Content Strategy
John Collins, Sr Content Architect, Atlassian
David Newman, Digital Content Strategist, Intralox
Lynsey Cochrane, Senior Manager, Content Design & Development, Hilton
Carrie Hane, Head of Content Strategy Relations, Sanity
Matt Armstrong, Director of Business Development, Author-it
Michael Andrews, Content Strategy Evangelist, (Moderator)


Improving the Review and Approval Process in Regulated Industries
Dipo Ajose-Coker, Product Ambassador, Componize Software




Annual Second Line Jazz Parade
featuring The Jaywalkers

You are part of the parade as we strut down Bourbon Street to our offsite karaoke venue.  Light appetizers will be served,  or you can grab dinner at one of the nearby restaurants.  Either way, don’t miss this fun and exciting evening!



Annual Karaoke Night
Location: Bourbon Heat, 711 Bourbon Street
A variety of appetizers will be served.
Additional food available from Bourbon Heat and other nearby restaurants.

Wednesday, 26 October 2022


Continental Breakfast

Featured Speakers
(three sequential 18 minute TED-like talks)

Is Voice the Right Choice?
Kathleen Gavenman, Principal Voice Designer, Amazon
(In-person Only)

How Enterprise Content Teams Are *Actually* Using AI
May Habib, CEO and co-founder of Writer
(Virtual Only)

The Content Challenge: Why Content Experience Matters More than Ever
Trey Simonton, Chief Revenue Officer, MadCap Software




Microcontent Architecture in Action
Rob Hanna, President and Joshua Anderson,
Associate Information Architect, Precision Content


Intelligent Content Drives a Dynamic Customer Experience
Chip Gettinger, VP Global Solutions Consulting, RWS

How to Communicate Change and Keep Your Customers
Mary Morreale, Sr. Manager, UX Design, Charles Schwab
(In-person Only)


Should You Start a Podcast? The Short Answer: Yes!
Mark Bologna, Podcast Producer Beyond Bourbon Street and
Michele Bousquet, Podcast Producer, Many Worlds Productions


Return on Attendance: Content, Connection, and Community
Moderator: Andrea Ames, Customer Retention Strategist, Idyll Point Group


Post-Conference Workshops

(includes box lunch)

Design Thinking+ for Content
Andrea Ames, Customer Retention Strategist, Idyll Point Group


Content Modeling for the Win!
Noz Urbina, Founder,


Developing Information Architecture for Deliverable and Content Types
Amber Swope, Information Architect, DITA Strategies



Closing Social
Location, TBD