Content as a Business Asset:
Our 2024 program (PDF) includes over 70 sessions and optional hands-on workshop on how to plan, manage, and implement content initiatives.
Sunday, 27 October 2024
Optional Half-day Workshops
7:00am–5:00pm
Registration in Grand Ballroom Foyer
Coffee only (breakfast on your own)
8:00am–Noon
Getting a Clear Picture: Using Inventories and Audits to See and Improve your Content Structure
Ted Wolff, Information Architect , Precision Content
Design AI Prompts and Workflows to Improve User Journeys
Noz Urbina, Omnichannel Strategist, Urbina Consulting
Elevating Documentation Excellence: Integrating AI for Robust Content Taxonomies
Christopher Ward , V.P. of Sales and Marketing, WebWorks
They Already Sent a Poet, and It’s You!
Carol Hattrup, Manager, Client Learning, Netsmart
User Research For Content Teams: Hands-On Testing Techniques
Bridget O’Donnell, Senior Content Strategist, Alibaba Group (AliExpress)
Noon–1:00pm
Lunch on your own
1:00–5:00pm
One Size Fits No One
Dawn Stevens, President, Comtech Services
Building and Maintaining a Prompt Library as a Business Asset
Jason Kaufman, Principal AI Content Strategist, Irrevo
Climbing the Google Analytics Mountain (GA4) for Documentation Excellence
Christopher Ward , V.P. of Sales and Marketing, WebWorks
Optimizing Content Operations: Calculating the ROI of your Production Pipeline
Rahel Bailie, Content Solutions Director, Technically Write IT
Building Taxonomies to Leverage Content
Heather Hedden, Senior Consultant, Enterprise Knowledge, LLC
5:30–6:30pm
Welcome Reception
23rd Floor
7:30–
Registration in the Exhibit Hall Foyer
Continental Breakfast in the Grand Ballroom Foyer
8:30–9:00am
The Welcome to LavaCon!
9:00–10:00am
Featured Speakers
(three sequential 18 minute TED-like talks)
Are Your Canaries Still Singing? An Optimist’s Guide to Designing for Failure
Relly Annett-Baker, Head of UX Content Strategy, Google
Metamorphosis: Empowering Our Craft’s Evolution in the Dawn of GenAI’s Era
Fawn Damitio, Sr. Manager of AI Infrastructure, Meta
and Peggy Sanchez, Sr. Manager, HP Enterprise
Achieving Change in Large Enterprises: Think Big, Act Small
Captain Will Ware, Director of Electronic Flight Operations, Southwest Airlines
10:15–11:00am
Five breakout sessions
How We Saved $57K in Deflected Support Cases in Five Months
Pam Noreault, Principal Information Architect, Ellucian
Stop Imposing Your Org Chart Onto Your Customer Experience
Sara Feldman, Director of Member Engagement, Consortium for Service Innovation
Supercharge CX by Truly Integrating Marketing and Technical Content
Stefan Gentz, Principal Worldwide Evangelist, Technical Communication, Adobe Systems
Evaluating AI: Best Tools for Your Content Team
Gavin Austin, Principal Technical Writer, Salesforce
The Trouble with DITA: A Review of the 2024 DITA Satisfaction Survey
Rob Hanna, CEO and Co-founder, Precision Content
11:15am–Noon
Integrating Marketing Into Your TechComm Strategy: A Key to Business Success
Christopher Ward , V.P. of Sales and Marketing, WebWorks
Creating a Truly Customer-centric Content Experience
Laura Miles,Associate Director, Customer Success Operations, NAVEX
Integrating Subject Matter Experts Into Structured Authoring Ecosystems
Dipo Ajose-Coker, Product Marketing Manager, MadCap Software
The Beauty and the Beast: A Relationship with ChatGPT
Jennifer Swallow, Sr. Technical Content Manager, Splunk
The Industrial Internet of Things (IIoT) and TechComm in Action
Nenad Furtula, CEO , Blustream Software
Noon–1:30pm
Networking Lunch followed by Dessert in the Exhibit Hall and
Therapy Dogs in the Grand Ballroom Foyer
1:30–2:15pm
Deflect & Delight: Achieving Customer Success Through Self-Service Support
Patrick Bosek, CEO, Heretto
Are You My Customer?
Dawn Stevens, President, Comtech Services
Metrics Madness: From Content Chaos to Data-Driven Delight
Kat Reierson, Manager, Product Documentation, DocuSign
The Truth about GenAI and Content Delivery: Promises vs. Real-life Use Cases
Fabrice Lacroix, CEO, Fluid Topics
Building Your Own Content Design System From Scratch
Andrew Dubrov, Head of CX Content Design, Verizon
2:30–3:15pm
Content is THE Most Strategic Asset for Unparalleled Customer and Business Success
Bernard Aschwanden, Principal AEM Guides Technologist, CCMS Kickstart
Operationalizing Generative AI
Sean Angus, Sr. Director of Solution Consulting, Acrolinx
Curing Chaotic Content by Cutting to the Core
Mark Johnson, Documentation Manager, Securonix
Beyond the Hype: How Docs Teams are Leveraging AI to Make a Difference
Keren Brown, VP Value & Enablement, Zoomin
Taxonomies in the Age of AI: Are they still Relevant?
Rebecca Schneider, Executive Director, AvenueCX
3:15–4:15pm
Snack Break in the Exhibit Hall
4:15–4:55pm
Featured Speakers
(two sequential 18 minute TED-like talks)
The Business Case for Content Operations
Sarah O’Keefe, CEO, Scriptorium
Business Impact of Technical Content: The ROI Paradox
Stefan Gentz, Global TechComm Evangelist, Adobe
5:00–6:30pm
Networking Reception
8:00pm–
Annual Storytelling Event
Location: Kelly’s Olympian
From poetry to stories and stand-up, grab your beverage of choice and hang out with your LavaCon peeps as we “talk story” (as they say in Hawaii).
They’ll be a place to sign up if you want to participate (five minutes per person).
No prior speaking experience required!
Tuesday, 29 October 2024
7:30–8:30am
Registration: Exhibit Hall Foyer
Continental Breakfast: Grand Ballroom Foyer
8:30–9:30am
Featured Speakers
(three sequential 18 minute TED-like talks)
Truth Collapse: The AI Meta-Crisis
Noz Urbina, Omnichannel Strategist, Urbina Consulting
Shining a Light on Internal Documentation’s Extensive Impact
Michelle Irvine, Technical Writer, Google
The Unseen Challenges and Hidden Costs of Adopting Markdown for Technical Documentation
Scott Abel, Content Strategy Evangelist, Heretto
9:45–10:30am
The Ultimate Practical Guide to Measuring the Impact of your Technical Content
Rita Khait, Director of Customer Enablement, Zoomin
Evolution of Technical Writing: Transforming to a UX Content Design Team
Kelsey Drillen, Director Content Design, PointClickCare
Building a Phenomenal Content Community of Practice
Christi Guzik, Lead UX Content Strategist, Rocket Companies
Beyond the Horizon: Make AI Work for Your Enterprise Content
Stefan Gentz, Principal Worldwide Evangelist, Technical Communication, Adobe
DITA Conversion: DIY vs Outsource? An Oxford Style Debate
Marianne Calilhanna, VP Marketing, Data Conversion Laboratory
10:45–11:30am
The DIY Revolution: Crafting a Content Experience to Drive Revenue and Save Support Costs
Alisa Conboy, Director, Content Experience, DocuSign
The Unexpected Relationship Between Adopting a CCMS and ContentOps
Marie Etzler, Dir. of Technical Documentation, Magaya Corporation and
Alex Masycheff, CEO, Intuillion
The Horror of Modernizing Content
Janet Zarecor, Director of Clinical Systems Education Mayo Clinic, and
Alan Pringle, Chief Operating Officer, Scriptorium
Navigating AI: Real Tales from Content Frontiers (A Case Study)
Amber Swope and Joe Gregory-DeBernardi, DITA Strategies
Lief Erickson, Intuitive Stack
Bot Parenting 101: Raising the Bot Right
Rashmi Ramaswamy, Chief Information Strategist, Innovatia
11:30–1:30pm
Lunch followed by Dessert in the Exhibit Hall Foyer
Therapy Llama in the Grand Ballroom Foyer!
Lunch and Learn: Introducing the Component Content Alliance: A Resource for Content Professionals
Marianne Calilhanna, Data Conversion Laboratory
Vendor demos in Exhibit Hall
1:30–2:15p
Using the Whole Box of Crayons: Conscious Leadership in Uncertain Times
Kathleen Brown-Hoekstra, Principal, Comgenesis LLC and Andrea Ames, Customer Success/Retention Strategist, Idyll Point Group
Focus on Content Experience for a More Sustainable Web
Jackie Pysarchuk, Enterprise Content Strategist, American College of Cardiology
Launch to the Sun: Implementing Docs like Sunshine Principles
Jared Bhatti, Sr Staff Technical Writer, Alphabet (Waymo)
Unleashing the Benefits of GenAI in Content Management and User Support
Lingxia Song, Documentation Engineer, Meta Docs@Scale Co-Lead and
Marla Azriel,Documentation Strategy Lead, Meta
Out of Many, One: Building a Semantic Layer to Tear Down Silos
Guillermo Galdamez, Principal Consultant and Nina Spoelker, Senior Analyst, Enterprise Knowledge
2:30–3:15pm
Best Practices for Implementing Your Content Management and Content Automation Initiatives
Alex Masycheff, CEO, Intuillion Ltd.
Writing a Book on ContentOps: It Takes a Village of Experts
Carlos Evia, Associate Dean and CTO, Virginia Tech
Sarah O’Keefe, CEO, Scriptorium
Rahel Bailie, Content Solutions Director, Technically Write IT
Combining Corporate Language with GenAI: Treat or Threat?
Michael Mannhardt, President and
Torsten Machert, Senior Consultant , Congree
Content and Context and AI, Oh My!
Eeshita Grover, Director, Product User Content, Cisco Systems
Getting it WRONG : Lessons Learned from Building a Web Content Audit Tool
Paulo Fernandes,Co-founder, Lead Web Developer, Luscious Orange
3:15–4:15pm
Snack Break in the Exhibit Hall
4:15–4:45pm
Phantoms of Content Strategy: The People Who Help and Hurt Content Projects and What You Can Do About It
Michael Haggerty-Villa, Director of Content Strategy, Teradata
4:25–5:15pm
Synergy: A Crowdsourced Exercise in Learning Retention
Andrea Ames, Customer Success/Retention Strategist, Idyll Point Group
5:30pm
Chinese Dragon Parade
7:00pm–
Annual Karaoke Night
Location: Kelly’s Olympian
8:00–
Continental Breakfast
Exhibit Hall Foyer
8:30–9:15am
Justifying Content Experience Improvements in the Age of AI
Tig Newman, Principal Content Strategist, Google Cloud
From Chaos to Clarity: How to Surface Strategic Insights from Content Inventories and Audits
Vanessa Stuivenvolt Allen, Director Content Strategy, Resolute Digital
Lessons Learned in Scaling Up the Login.gov Contact Center
Rachel Houghton,Login.gov User Support Lead, General Services Administration
Preparing Your Content for AI: Curation, Creation, and Cultivation
Val Swisher, CEO, Content Rules, Inc.
Conquering Content Chaos: The Legendary Quest of Content Auditing and Maintenance
Emma Pindera, Content Strategist, PointClickCare
9:30–10:15am
Sellsword: Life as a Successful Mercenary Contractor
Jayme Perlman, Senior Technical Writer, GitHub
From Content Vision to Content Project: A True Story
Alan Porter, CEO, The Content Pool, and
Mike Dickerson, Content Project Lead, ACIG
Navigating The Generative AI Era: What Do You Need To Do To Keep Yourself Relevant?
Alexander Lum, Director – Global Product Content Development
and Richard Kung, Senior Manager, GPC Development, Ciena
Transforming Technical Communication with ChatGPT: More Real-World Applications and Demonstrations
Jason Kaufman, Principal AI Content Strategist, Irrevo
How to Set Up (and Improve) a Documentation Portal
Allie Proff, Senior Technical Writer and
Christopher Stice, Technical Writer, Airbus Robotics
10:30–11:15am
Estimating for More Fun and Greater Profit
John Hedtke, Principal Consultant, Double Tall Consulting
Mastering Interpersonal Dynamics: Navigating Difficult Personalities
Jackie Damrau, Product Owner, Cathedral Plumbing of Texas
Reserved to repeat standing room only sessions
Reserved to repeat standing room only sessions
Reserved to repeat standing room only sessions
11:30am–12:15pm
Closing Panel Discussion: The Future of Content
Jack Molisani, The LavaCon Conference (Moderator)
1:00–5:00pm
Beyond Design Thinking: Innovation Through Co-Creation and Questions
Andrea Ames, Customer Success/ Retention Strategist
Idyll Point Group
Accessibility in Content Strategy
Jennifer Lee, Content & Design Lead, NIKE Inc.
8:00p–
Closing Social
Location TBD