The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
 Chris Rocco

Transformative Innovation Though Content:
They Will Never See You Coming

Co-presented with: Mike Kippenhan

Working in a legacy manufacturing company can cause you to fall into old patterns that stifle innovation. We believe it can be different.

We’ll share our story of transforming technical documentation into high value product assets.  Recognizing this effort as a primary ingredient to foster innovation, VW is implementing our novel approach to developer content globally.

In this session, we will introduce you to the alternative paradigm we used to replace old patterns:

  • How to transform old patterns through journey mapping
  • Why Design Thinking is your secret weapon
  • How an agile approach to content delivery maximizes flexibility
  • Why choosing your partners wisely keeps you focused on your highest value objectives
  • How to implement this approach to establish globally scalable content patterns