The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Sarah O’Keefe

Sarah O’Keefe, Chief Executive Officer, founded Scriptorium Publishing to work at the intersection of content, technology, and publishing.
Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content.
Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide.

ContentOps: Fad or Future?

In our complex content world, ContentOps offers the promise of efficiency and automation. Is this something new or just a repackaging of existing ideas, like automated formatting, template-based authoring, and so on? Where does ContentOps belong in an omnichannel workflow? What unique benefits does a ContentOps focus offer?

In this session you will learn:

  • Definition of ContentOps
  • The relationship between content strategy and content ops
  • How ContentOps can help you improve the maturity of your content development process
  • How you can use ContentOps to help non-content people understand the content world
  • How ContentOps affects omnichannel workflows