Sarah O’Keefe, Chief Executive Officer, founded Scriptorium to work at the intersection of content, technology, and publishing. Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content. Sarah identifies and assesses new trends and their effects on the industry and is bilingual in English and German.

Peril and Possibilities: AI in Content Operations

What can we do with AI? Is it a threat or an opportunity or both? In this session, Sarah takes a look at the perils and possibilities of AI in content operations. Who owns AI-generated content? What opportunities and threats does AI present for technical and product content? What do AI-enabled content operations look like?

In this session, attendees will learn:

• Where AI’s impact will be felt in Content Ops
• The risks of AI for high-stakes content
• Some ideas for getting started with AI