The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Sarah O’Keefe

Sarah O’Keefe is the founder and CEO of Scriptorium. Driven by learning and exploration, she takes pride in providing a meaningful contribution to the world of customer-facing content and beyond. As a pioneer in the content industry, she is a globally recognized author and speaker.

The Business Case for Content Operations

Discover the compelling business case for content operations in this keynote session as Sarah O’Keefe shares insights into cost and revenue correlations, key competitive advantages that are often overlooked, and other business benefits.

In this session attendees will learn:

  • What is content operations?
  • How content operations impact revenue
  • Key competitive advantages of content ops
  • How to position your business case for maximum success

Writing a Book on ContentOps: It Takes a Village of Experts

Fellow Panelists: Carlos Evia & Rahel Anne Bailie

This panel session tells the sometimes scary, frequently challenging, but always exciting process of writing a book on the topic of Content Operations (ContentOps). The characters in this book, titled “Content Operations from Start to Scale: Perspectives from Industry Experts,” include superheroes from the content industry: some of them with powers in technical communication, others with accomplishments in user and customer experience, a few with marketing communication battle stories, champions of diversity and inclusion in content profession, and even some nerdy college professors who truly care about the world of Content Operations. In this panel session, contributors to this open access book will guide the audience through many aspects and concepts related to ContentOps, including its definition(s), the business case for it, the technologies that support it, its integration with user experience, its importance for content governance, localization, and personalization, and practical hands-on approaches for adopting ContentOps in enterprise workflows.

In this panel discussion attendees will learn:

  • The experience of putting together an international team of content experts to write an open access book on Content Operations
  • Tips and recommendations for collaborative writing across time zones
  • Fundamental concepts of Content Operations, with emphasis on the business, technology, and practical approaches to adopting this content methodology
  • The large-scale coverage of ContentOps as a framework for technical communication, user experience, marketing communication, and diversity, equity, and inclusion.