The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Sarah O’Keefe

Sarah O’Keefe, Chief Executive Officer, founded Scriptorium to work at the intersection of content, technology, and publishing. Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content. Sarah identifies and assesses new trends and their effects on the industry and is bilingual in English and German.

Peril and Possibilities: AI in Content Operations

What can we do with AI? Is it a threat or an opportunity or both? In this session, Sarah takes a look at the perils and possibilities of AI in content operations. Who owns AI-generated content? What opportunities and threats does AI present for technical and product content? What do AI-enabled content operations look like?

In this session, attendees will learn:

  • Where AI’s impact will be felt in Content Ops
  • The risks of AI for high-stakes content
  • Some ideas for getting started with AI