The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Sarah O’Keefe

Sarah O’Keefe, Chief Executive Officer, founded Scriptorium Publishing to work at the intersection of content, technology, and publishing.
Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content.
Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide.

From Silo Busting to CaaStle Building

For decades, we have been railing against content silos and trying to unify content across the enterprise. But our efforts at single sourcing, unified content teams, and enterprise content models are too often foiled by fragmented content groups, competing stakeholders, and general mayhem.

Does Content as a Service (CaaS) finally fulfill the promise of unified content across disparate systems, like your web CMS, CCMS, PIM, PLM, LMS, knowledge base, and more? The promise of CaaS is to avoid cramming every content type into a single system. Instead, we use CaaS to connect disparate systems where needed, so each content group keeps their unique workflow.

In this session, attendees will learn:

  • What is Content as a Service
  • How Content as a Service mitigates the conflict between the enterprise’s need for unified content and each content group’s need for specific content workflows.
  • Some ideas for CaaS possibilities