The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Joe Gelb

Joe Gelb has more than 20 years of experience helping enterprises implement, maintain, and capitalize on structured content. At Zoomin, he has spearheaded the development of advanced technology solutions for digital experience. Prior to founding Zoomin, Joe was the CTO at Live Linx, a leading provider of software and system integration services for technical product information, where he designed and implemented solutions for aerospace, defense, manufacturing and high-tech companies. Joe holds a degree in Mechanical Engineering from Stevens Institute of Technology.

Business to Human: How Companies Use Content to Drive Customer Loyalty

Never before has content played such a critical role in driving customer loyalty. It’s not enough to send the right information to the right person at the right time. Even the most technical content in 2021 must tell a story that will engage, influence, and even inspire the humans intended to use it. In this session, Joe will discuss how B2C and B2B brands have transformed technical product content to build and maintain customer loyalty.

Attendees will learn:

  • Five characteristics that make stories so powerful
  • How stories drive customer loyalty
  • Examples of product content that goes beyond the obvious to engage, influence, and inspire