The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Heather Hedden

Heather Hedden has been a taxonomist for over 26 years in various organizations and as an independent consultant. She currently works as a knowledge engineer on professional services team of Semantic Web Company (vendor of PoolParty Semantic Suite software) and previously worked as a taxonomist at Cengage Learning, Viziant, First Wind, and Project Performance Corp. Heather has designed and developed, taxonomies, thesauri, ontologies, and metadata schema for internal and externally published content, including websites, intranets, and content management systems. She has given workshops on taxonomy creation at numerous conferences and as corporate training. Through Hedden Information Management she also teaches an online course in taxonomy creation. Heather is author of The Accidental Taxonomist.

Taxonomies and Tagging to Connect Content Across the Enterprise

Content management systems provide support for taxonomies to tag content for retrieval within those systems. But to break down information silos and make content searchable and discoverable across the organization, an enterprise taxonomy is needed. This workshop discusses methods and best practices for building and applying enterprise taxonomies. Methods include brainstorming workshops, stakeholder interviewers, manual content analysis and automated text extraction-based analysis. Best practices include following standards for hierarchical relationships using suitable labels and synonyms for taxonomy concepts, and using the right taxonomy structures. The technology solution is to manage the taxonomy in a dedicated tool that uses standard interoperability formats and connects with other systems by APIs, with support for auto-tagging. The workshop includes interactive exercises of cardsorting, hierarchical relationship and alternative label creation, and a manual tagging.

In this session, attendees will learn:

  • The benefits of an enterprise taxonomy
  • Principles of taxonomy standards
  • Methods of creating an enterprise taxonomy, including involving stakeholders and merging existing taxonomies
  • Best practice for taxonomy concept labels and relationship creation
  • When and how to support both manual and automated tagging
  • The importance of taxonomy maintenance and tagging governance