The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Kathy Clemens

Kathy is a passionate leader of content development teams. From her work at companies like SAP, ServiceNow, and Automation Anywhere, she’s developed a wealth of experience delivering self-service content solutions that support product users along their entire journey. Kathy puts that experience to good use in her current role as Senior Director of Product Documentation at BlackLine, where she has built a team and a new content strategy to deliver self-service support options to BlackLine customers.

From Gran Turismo to GAAP: Unifying Docs for a Seamless Content Experience

Co-presented with: Kennan Rossi and Stephen Townsend

Content silos may be an internal management headache for you, but for your customers they’re a source of frustration that impacts everything from slow on-boarding to the inability to see long-term value. Hear from experts at Sony PlayStation and Blackline on how they are unifying content across organizational silos, the internal and external impacts and the best ways to start your unification journey.

In this session, attendees will learn:

  • Why they need to unify content from across their organizations
  • How to get the organization behind the project long-term
  • What success metrics and outcomes to track and look out for
  • The less tangible customer experience and internal productivity benefits