The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Andrea Ames

Andrea is a customer retention/experience strategist & coach and a sought-after keynote speaker, consultant, facilitator, trainer, and certified coach with 35+ years of content experience, and she is the author of numerous journal and magazine articles and two award-winning technical books. She helps businesses grow by creating and retaining renewing, referring, and raving customers.

The 3 Rs of a WOW Journey

As content professionals, we don’t often consider our role in customer retention. And POST-sales content professionals, we have the opportunity to have a HUGE impact on revenue—it costs from five to 15 times more to acquire a new customer than it does to retain an existing customer. In digital businesses, content is the lynchpin of retention. Join Andrea in a discussion of the three Rs that are key to retention!

In this session, attendees will learn:

The importance of creating an experience to get renewals, referrals, and raving fans!

Design Thinking PLUS for Content

Design Thinking is a problem-solving methodology that is made most effective with the addition of expert facilitation. Andrea has updated her basic Design Thinking workshop to include additional techniques that will enhance the connections between your workshop participants, cut through the “political noise” and agendas that often accompany problem solving in teams, and ensure the most successful workshop outcomes!

BONUS: This workshop will give you a THREEFER! Join Andrea to (1) learn design thinking methods, (2) observe the “meta” lessons in the how she facilitates, and (3) provide feedback on the LavaCon Conference!

In this session, attendees will learn:

Expert facilitation techniques to lead design thinking workshops with a focus on content challenges!