The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Maura Moran

Maura Moran has over 25 years experience helping organizations drive value through improved content strategy, transformational activities, and content management systems and practices. She has solved complex content challenges for a broad spectrum of both private and public sector clients, including major clients in the pharma and health, manufacturing and commercial publishing sectors. Maura understands that changing an organization’s working practices can be a messy business, so she balances finding the right technical solution with a focus on practical implementation, including a solid approach to change management and content governance.

How Analog Devices Brought Its Content Silos to the Playground to Play Nicely Together

Co-presenting with: Scott Farrar

Analog Devices (ADI) faced a massive content challenge with legacy content and siloed systems: Product information, tech documentation and marketing should all play together but instead were locked away in separate silos. Documents were inflexible, and content was unstructured. In this session we’ll show how ADI modernized its content through an ambitious transformation.

With the help of its partners, ADI componentized its content, migrated its legacy content to a new DITA-based information architecture, and created a new integrated tool ecosystem which included a CCMS, a PIM, and a data warehouse.

The result is more flexibility, more efficiency and support for continued revenue growth.

In this session, attendees will learn:

  • The problems to solve when undertaking a content transformation.
  • How we integrated information in the PIM, tech docs and marketing info.
  • The benefits of DITA and componentized content management. -How we solved the challenges of converting technical documentation from Word and InDesign to DITA.
  • The real impact on ADI and the next steps in its transformation.