The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Scott Farrar

Scott Farrar is an experienced librarian and content engineer knowledgeable in transforming metadata and content into usable experiences for information seekers in library, medical, business and education markets. Currently the CCMS Manager at Analog Devices, he is focused on ensuring that ADI’s content transformation efforts succeed.

How Analog Devices Brought Its Content Silos to the Playground to Play Nicely Together

Co-presenting with: Maura Moran

Analog Devices (ADI) faced a massive content challenge with legacy content and siloed systems: Product information, tech documentation and marketing should all play together but instead were locked away in separate silos. Documents were inflexible, and content was unstructured. In this session we’ll show how ADI modernized its content through an ambitious transformation.

With the help of its partners, ADI componentized its content, migrated its legacy content to a new DITA-based information architecture, and created a new integrated tool ecosystem which included a CCMS, a product information management system (PIM), and a data warehouse.

The result is more flexibility, more efficiency and support for continued revenue growth.

In this session, attendees will learn:

  • The problems to solve when undertaking a content transformation.
  • How we integrated information in the PIM, tech docs and marketing info.
  • The benefits of DITA and componentized content management. -How we solved the challenges of converting technical documentation from Word and InDesign to DITA.
  • The real impact on ADI and the next steps in its transformation.