The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Christi Guzik

Christi Guzik works as a Staff UX Content Strategist at Rocket Companies. Prior to Rocket, she held a Content Strategist position at DocuSign focusing on content quality initiatives and improving processes across Content Design and Technical Writing. Additionally, she worked at Boomi where she established the content design discipline and led initiatives such overhauling the online documentation, and she spent eight years at IBM’s Silicon Valley Lab as a Technical Writer, focusing on DITA migrations and developing effective UX content to modernize a mainframe database.
She holds a bachelor’s degree in Technical Writing and Communication and a master’s degree in Professional Writing from Carnegie Mellon University.
In her spare time, Christi serves as a facilitator and volunteer manager for Delta Delta Delta fraternity and enjoys reading, baking, watching Broadway musicals on trips to New York City, and exploring the museums and historical sites in and around Philadelphia.

Driving Content Changes in a Change-Adverse Organization

Do you ever feel like no one in your organization wants to drive content forward? Sometimes the lack of innovation is due to a lack of time, but sometimes it seems that the lack of change comes from the organization itself. We’ll look at ways you can seize the opportunity to be a changemaker in your organization by developing key partnerships, taking ownership of your ideas and driving them forward, and getting the correct executive buy-in.

In this session, attendees will learn:

How to identify and start making small content changes while developing key relationships with your colleagues. These small changes add up over time as you expand your sphere of influence at your organization. And, you will learn to identify the correct executive sponsor for your work and how to sell your vision and ideas to that executive. As you begin these larger initiatives, you’ll have the key partnerships to help you bring your vision to life!