The LavaCon Content Strategy Conference | 24-27 October 2021 | Virtual
Christi Guzik

Christi Guzik works as the Senior Manager of Product Content at Vertex Inc. where she focuses on content modernization projects, both in the Content Design and Technical Writing areas. Prior to Vertex, she worked as a Content Strategist and Principal UX/Technical Writer at Boomi where she focused on content standards and led initiatives such overhauling the online documentation. Additionally, she spent eight years at IBM’s Silicon Valley Lab as a Technical Writer, focusing on DITA migrations and developing effective UX content to modernize a mainframe database.
She holds a bachelor’s degree in Technical Writing and Communication and a master’s degree in Professional Writing from Carnegie Mellon University.

Joining Forces: Creating a Collaborative UX Writing Environment

In many organizations, roles are siloed – either intentionally or unintentionally – making it difficult to create a cross-disciplinary group of UX designers, UX writers, and front-end developers/testers who work together to better the user experience of the people who use your product. This session looks at ways to break down those barriers by developing a shared understanding of the importance of design and content in the overall product experience. Focusing on examples, we’ll explore ways you can show your value to the development team in order to form a lasting design, content, and development partnership.

Key takeaways include how to:

  • Educate your development teams on the importance of content and design
  • Create an interactive process between all groups working on UI design and development
  • Develop metrics to show the value that content brings to the user experience