The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Valerie Swisher

Val Swisher photoVal Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

Creating a Unified (Siloed) Experience: The Importance of Terminology and Taxonomy

For decades, we have been urging companies to break down their content silos. We’ve touted all the great reasons silos shouldn’t exist. Yet, it hasn’t worked. Clearly, it is time to make peace with the silos. However, just because we have (and maintain) content silos does not mean that we can ignore one of the biggest problems they create: content that looks like it comes from different companies, rather than different internal organizations.

In this talk, Val will discuss how you can unify your corporate content so that your customers have a cohesive, unified experience. She will cover the importance of terminology and taxonomy, how they differ, and how to get started on the road to unified, siloed content.

In this session, attendees will learn:

  • How terminology and taxonomy create unified content experiences
  • The difference between terminology and taxonomy
  • How to get started