The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Sharon Burton

Sharon Burton works remotely for Expel as a principal content strategist and teaches part-time at University of California, Riverside in the Engineering department. Leveraging her graduate cultural anthropology education, her career has been built around making content and content development easier for both the business and the consumers of the content. In that time, she’s also taught upwards of 8,000 people in corporate and university level courses. She’s also the co-author of Engineering Words, due out Summer 2022 from XML Press.

In her spare time, she knits, sews, cooks, grows food, bakes bread, and rides her bike, can be found on the back of a motorcycle, or, pandemic allowing, goes to the gym. Two or three nights a week, Sharon teaches baby engineers to communicate at the University of California, Riverside as part of the engineering program.

Creating Content at Velocity

No one has enough time to do the deep dives into content we want to create for our users but we still have to deliver what our customers need to use our products. Determining what content and how to best create it isn’t magic or unknowable and can be learned.

In this workshop, you’ll explore the skills and tasks you need to build and release content at velocity. Using years of experience, Sharon will help you learn the tips and tricks to get the content out there in the customer’s hands.

In this session, attendees will learn:

  • What’s the difference between a plan and a strategy
  • Define your standards and what’s acceptable
  • How to determine the most bang for your content development effort
  • How to measure the effectiveness of what you’re doing