The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Kathleen Gavenman

Kathleen Gavenman is a Principal Voice Designer at Amazon, where she focuses on making the lives of Alexa Smart Home customers easier through experiences they couldn’t have imagined – and now can’t live without.

Previously, as the writer behind Amazon’s order lifecycle experience, Gavenman created the voice of a personable artificial intelligence that helps customers and support representatives solve problems.

Before her time at Amazon, she worked on voice design and UX writing projects for Citrix. She’s also taught Fundamentals of UX at Seattle’s School of Visual Concepts, participated in developing the UX Design Certificate at Bellevue College, mentored students at the University of Washington and SVC, and written for aerospace and healthcare.

Is Voice the Right Choice?

Six years ago, Amazon introduced the Echo speaker, and the world of voice experiences was fundamentally expanded beyond the phone systems we were used to. Today, businesses continue to introduce voice experiences to serve their users and employees, helping them accomplish their goals by leveraging a basic form of communication: speech.

However, a voice experience isn’t always the best way to accomplish a goal. So, when is voice the right choice? Join this session to learn Eight key criteria for creating a voice experience.

In this session, attendees will learn:

Eight ways to identify whether your content and business may be ready for a voice experience.