The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Kennan Rossi

Kennan Rossi has over 30 years’ experience in technical communications, including 14 years at PlayStation. He has specialized in content for technical audiences, including developers and system administrators. He currently leads a global group that is responsible for all partner-facing (B2B) documentation, addressing developers, publishers, media partners, and others who offer games and apps on PlayStation platforms.

From Gran Turismo to GAAP: Unifying Docs for a Seamless Content Experience

Co-presented with: Stephen Townsend and Kathy Clemens

Content silos may be an internal management headache for you, but for your customers they’re a source of frustration that impacts everything from slow on-boarding to the inability to see long-term value. Hear from experts at Sony PlayStation and Blackline on how they are unifying content across organizational silos, the internal and external impacts and the best ways to start your unification journey.

In this session, attendees will learn:

  • Why they need to unify content from across their organizations
  • How to get the organization behind the project long-term
  • What success metrics and outcomes to track and look out for
  • The less tangible customer experience and internal productivity benefits