Michael Andrews is Content Strategy Evangelist at Kontent.ai. He’s worked as a senior manager for content strategy for Publicis Sapient and has worked as an independent content strategy consultant while living in Europe and Asia. He has global experience advising organizations in half a dozen countries about content and user experience in diverse industry sectors. His blog, Story Needle, is a popular source for perspectives on content strategy.
How a Headless CMS Can Support Content Strategy
In recent years, the content strategy community has become more aware of and interested in headless CMSs. But fewer people have direct experience implementing and using headless CMSs. This panel will offer perspectives from content strategists who work with various headless CMSs regularly. It will provide a vendor-agnostic discussion of headless content management and its relationship to content strategy. You’ll get real world insights into how organizations work with headless CMSs.
In this session, attendees will learn:
• What is a headless CMS
• What’s different about working with a headless CMS
• Some common misconceptions about headless CMSs
• Lessons organizations have learned when adopting a headless approach