Amber Swope is an internationally recognized expert on the Darwin Information Typing Architecture (DITA) and information architect. With over 20 years of experience in the information development field and 15 years of DITA expertise, Amber specializes in helping organizations create opportunity through information architecture. She not only helps teams build scalable IA solutions to future-enable their content, but also mentors team members to advance the architecture as it evolves to meet new business needs.

The Intersection of Content Strategy & Information Architecture: Storytelling from both perspectives

Co-presented with: Lief Erickson

Are you living a secret life as an Information Architect or Content Strategist? At most organizations, these roles often go unnamed and under the radar. In this session, Amber Swope and Lief Erickson will define what it means to be Information Architects and Content Strategists as well as discuss how they work together to superpower content management.

In this workshop, you will learn how to:

• The difference between a Delivery Information Architect, Management Information Architect, and Content Strategist
• How these three roles work together
• What each of these roles need out of metadata, taxonomy, and content modeling
• Clarity around defining their role in their organization
• Strategies for working well with other roles”