The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Amber Swope

Amber Swope is an internationally recognized expert on the Darwin Information Typing Architecture (DITA) and information architect. With over 20 years of experience in the information development field and 15 years of DITA expertise, Amber specializes in helping organizations create opportunity through information architecture. She not only helps teams build scalable IA solutions to future-enable their content, but also mentors team members to advance the architecture as it evolves to meet new business needs.

Content Couture: What Slow Fashion Can Teach Us About Content

Co-presented with: Edwina Lui

Content-based organizations are still moving from book mindset (long, unwieldy content chunks) to digital mindset (small, manageable chunks). How do you structure legacy content to meet evolving user need? We’ll look at this issue through the lens of fashion:

Basics: Like black pants, the purpose of some content doesn’t change. Don’t replace all content that doesn’t bring joy with the latest fads.
Versatility: Why not embrace the capsule wardrobe principle of only buying colors and styles you can mix and match with your current clothes? Curate content with a similar mindset.
Occasion: You wouldn’t wear heels in a race or sandals in the rain. When you dress, you consider weather, comfort, social norms, and practicality. Similarly, your content should fit user need, user context, and business needs.
Organization: Once you’ve identified your goals, how do you get there? Consider best practices for refactoring legacy content, adding new content, and managing for optimal delivery.

In this session, attendees will learn:

  • Strategies for evaluating their legacy and future content delivery needs
  • Key factors for identifying their foundational content types
  • Best practices for leveraging the information architecture for optimal content delivery
  • Key principles for managing modular content

(possible) Exposure to cringe-worthy photos of Amber’s and Edwina’s unfortunate fashion mistakes

Developing Information Architecture for Deliverable and Content Types

In this hands-on workshop, Amber Swope will teach participants to develop information architecture for deliverable and content types following her methodology as outlined in her new book, Management Information Architecture for DITA 1.3. Amber will walk attendees through her process of analyzing deliverables and content to design the appropriate structure for each deliverable and content type. As part of the workshop, attendees will have the opportunity to participate in relevant exercises using a sample content set.

In this session, attendees will learn:

How to:

  • Analyze deliverables
  • Design appropriate structures for each deliverable type
  • Analyze content
  • Design appropriate structure for each content type
  • Document the design