The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Christine Den Herder

Christine is the Global Head of Content Strategy at Wayfair, where she leads the Content Strategy team to optimize Knowledge Management and Localization. Prior to Wayfair, Christine worked in magazine publishing and Ecommerce content creation before spending 11+ years at Amazon. While at Amazon, she helped launch MyHabit.com, Amazon’s flash-sale website, and led content, translation, and training teams focused on fashion, vendor support, fraud, and customer service. She has written six non-fiction books about her hometown of Cincinnati, Ohio (Check out my books!).

Going Glocal: How to Build Productive, Global Teams Leveraging Local Perspective

Christine Den Herder has been leading global teams for more than a decade. In this presentation, she’ll share some of her early mistakes, outline mechanisms that you can mimic in your own org, and help you be a “Glocal” ” Leader!”

In this session, attendees will learn:

Attendees will learn how to lead global teams without losing that local flair necessary to encourage a healthy team dynamic. In this session, we will share tips on writing effective communications and vision statements, as well as mechanisms to ensure widely dispersed team members understand the broader vision and are tracking to their goals. Attendees will walk away with tactical plans on how to empower and scale their team members.