The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Carrie Hane

Carrie Hane is a creative problem solver and connector of people, processes, and technology. For more than 20 years, she’s been helping organizations transform to meet the ever-changing needs of the people they serve and to take advantage of the latest technology.

She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018), a handbook for a pioneering approach to sustainable digital publishing. She has worked with clients and in-house teams to create content models, design content around the model, and develop processes for ongoing efficiency and effectiveness. As Head of Content Strategy Relations for the content platform Sanity,io, she advocates for future-friendly structured content as means to make content operations more efficient and effective.

When she’s not working, you can find her at the pool swimming laps, at her son’s baseball game, or reading with her dog and a glass of wine.

Less Work, More Revenue: Unlock Content Velocity

The promise of digital content is that it can be published and updated quickly and easily. Consumers expect a personalized, connected experience. The reality is that it often takes too long, too many people, and too much work to publish and personalize digital content. But the promise can be achieved!

Forward-thinking Fortune 500s, global brands, and SMBs are using new approaches to content orchestration that focus on building self-serve systems for content creators, a reusable content system synced across the organization, and automation to make personalization a seamless part of the customer experience.
This session will show how global brands have built ecosystems that allow them to spend less time wrestling with technology to achieve maximum content velocity. See how changing the way you create and store content reaps massive benefits, including:
* A connected experience across touchpoints
* Consistency throughout the customer journey
* Personalization capabilities at scale

In this session, attendees will learn:

  • The benefits of content that is created and stored for reuse
  • What shifts need to be made to create connected content
  • Ways to improve content velocity