The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Torsten Machert

Before joining Congree, Torsten Machert was Managing Director of EasyBrowse GmbH. He specializes in the design and implementation of workflows based on SGML and XML and has industry experience in aerospace, defense, engineering and publishing. In the past few years, he has concentrated on the development of industrial processes for the production and distribution of highly effective electronic publications.

Call me strange, or how I learned to love content silos

Co-presented with: Michael Mannhardt

Content silos are not per se a bad thing because they serve a certain goal.
What is bad, though, is not to integrate and to use them to achieve a bigger content goal and to bring them to the next level.
Applications like translation memory and terminology management systems often live in splendid isolation. Managed and used by a handful of separate groups and people. Why don´t we use the knowledge available in those systems to support and improve the information creation processes entirely.
The talk discusses in details user scenarios and architectures helping to overcome the boundaries between information silos. Torsten Machert and Michael Mannhardt will be demonstrating how content creators all over the organization will be supported in creating consistent and correct content by increasing the readability and translatability of any type of content.

In this session, attendees will learn:

  • To love and appreciate content silos.
  • How to assess the necessity and the benefits of the various content silos they have.
  • That the goal is not always to get rid of them, but to benefit from integrating them and to use them efficiently within existing content creation processes.