The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Chip Gettinger

Chip is the Vice President of Global Solutions Consulting at SDL, who manages a team that works with SDL customers in maximizing global content with SDL technologies. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes from working closely with industry standards, partners, and customers in technology solutions and deployments.

Intelligent Content Drives a Dynamic User Experience

The combination of structured content with a taxonomy provides compelling possibilities for digital delivery. Add continuous updates and advancements in business data integration, and you will transform the customer experience. But perhaps you may feel a little exposed regarding the leading edge of technology? Chip will present and discuss emerging trends, techniques, and technology for your digital information initiatives. He’ll examine ways of enriching customer experiences and future-proofing your content with Semantic AI – making human conversations understandable to machines.

In this session, attendees will learn:

In today’s digital-first world, businesses deliver digital content across a growing number of channels and platforms. Structured content affords numerous benefits for organizations with authoring, managing, and delivering information. Perhaps your organization has realized these benefits—but what’s next? What steps should you consider when moving to the next stage of providing a rich, dynamic experience for customers and employees? How can authors take advantage of smart tagging content via semantic AI?