Join us June 25th, 10 a.m. PST / 1 p.m. EST – Register
Qordoba has been analyzing how content strategists work with style guides and implement better content check processes. In this webinar, May Habib will present results and trends from the Style Guides 2019 Benchmark Report and the 2019 State of Content Strategy Report.
Join the webinar to learn:
– Top priorities and biggest challenges for content strategists
– How content strategists are crafting writing guidelines their teams actually use
– How technology can help teams execute their content strategy
Question: How do you convince your boss that attending The 2019 LavaCon Conference is a smart investment? Answer: Build a business case that shows how attending LavaCon will help solve your organization’s content challenges, reduce production costs, and generate revenue.
Whether you want to improve your customers’ experience, move towards structured authoring and XML, or strengthen relationships with stakeholders, LavaCon offers sessions and case studies that will help you make a difference in your organization.
Top 20 Masters of Content Intelligence at LavaCon 2018
Creating Content Experience Ecosystems
10/21, 9:00 AM
New Orleans, LA
Every year, LavaCon sparks some of the most exciting conversations and ideas in the content industry. An increasingly popular topic of discussion has been centered around intelligent content strategies and applied content engineering principles. Intelligent enterprises are finally investing in intelligent content.Organizations are encouraging members in all areas of content to expand their skill set to include strategic modeling and delivery of intelligent content. This is because ROI hinges on content being unified, personalized for the needs of each audience segment, nimble enough for reuse, and adaptable to future devices and channels.
Many of the same thought leaders who spearheaded this movement, along with fresh voices in the industry, continue to evolve this conversation at LavaCon 2018. Here are the speakers we’re most excited to learn from and exchange ideas with this year.
Featured Content Engineering and Intelligence Speakers:
Join Andrea for a half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and sticky notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.
Content Experience Manager, Windows & Experiences Design Group, Microsoft
Designing Personality in Conversational UI
This presentation will explore personality within conversational UI as everything from voice & tone to creating an independent identity – from the perspective of the writers who brought it to Cortana. You’ll see how it relates to the core standard voice & tone principles for products and services, and might help you answer the question, “What’s the difference between a bot and a conversation embedded in a product?
President and Head of Business Development, Suite Solutions
A Journey to Intelligent Content Delivery
Presented with Pam Goodrich, Technical Documentation Manager, Cherwell Software
Learn how Cherwell Software used a digital experience platform (DXP) to implement a world-class Documentation Portal with minimal staffing and a condensed time frame. Learn how we consolidated documentation for multiple products, versions, and languages into single consolidated platform. We’ll discuss how we sold the project to Cherwell leadership, how we selected our vendor, and the challenges we faced during implementation.
Implementing a Customer-Driven Transition to DITA Content
A Step-by-Step Journey to Success
As the Worldwide Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools.
Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion.
Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many others. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences and member of the iiRDS working group for Intelligent Information. He is also an active social networker on Facebook, Twitter, and LinkedIn.
Let’s delve into the details of creating a wide-reaching content strategy that builds from various aspects of the content ecosystem. We factor in the role of marketing, R&D, sales, user documentation etc and how these moving content parts co-exist to address various needs and audiences.
Cowabunga! Surfing the Crest of the New Content Revolution
Our profession is on the precipice of something very new and very disruptive. What does the next step really mean for us? Will we adapt or will it spur on another new industry of content professional? How will we produce content for a new medium and still keep the lights on with continued needs for traditional channels of delivery?
Adopt too slowly and you’ll miss the wave. Adopt to quickly and you run the risk of the wave dashing onto the sand. In this session, Rob Hanna will explore how to ride the crest of the new content wave.
Building and Implementing an Experience-Focused Content Organization
How to adapt UX and IxD practices to identify the audiences for their content, understand users’ content needs and preferences, and develop and validate customer-centric content and content delivery channels, including:
How to recognize both the value and the limitations of second-hand user feedback (from internal partners, for instance) and uncontextualized quantitative data.
How to develop a program to continuously collect and analyze content feedback and metrics.
How to use Lean UX and Design Thinking approaches to develop and rapidly test content innovations.
President and Chief Strategist, Content Company, Inc.
Managing the Politics of Content
Hilary Marsh, the President and Chief Strategist of Content Company, will discuss a new way of thinking about content that will help Content Strategists bring people together to make better content and more effective results.
A content zombie apocalypse is upon us! An onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We’re outmatched. There aren’t enough designers and developers to battle every platform. There aren’t enough editors and writers to populate every screen size.
Surviving the content zombie apocalypse is possible. In this talk, Karen will explain how.
In this session, attendees will learn actionable ideas, how to plan your content strategy for the future, while taking advantage of existing content investments, and how the content strategy landscape is shifting. This interactive session aims to get attendee creative juices flowing in the following areas:
Minimum Viable Infrastructure for Enterprise Content
As we begin to coordinate content across the enterprise, we need to re-examine our content infrastructure. Will we have a single, unified workflow for everyone creating customer-facing content? If not, what is the minimum viable infrastructure needed to make enterprise content a reality?
Senior Director, Customer Experience and Content Strategy, SAP SE
UX Strategy Spanning Marketing and Technical Content at SAP
Join this session to hear about the lessons learned from establishing and implementing a unified UX and content strategy to product pages at SAP, the world’s largest provider of enterprise application software serving more than 365,000 customers in 180 countries. Explore results with before-and-after comparison and get actionable tips you can consider and implement in your organization.
What’s the role of UX and content strategy in the digital customer experience for products?
How to translate customer insights and business goals into compelling product pages with relevant and consistent content through an integrated UX approach?
How to reflect constantly changing customer preferences and business transformation in your content?
Collaboration, change management, enablement: why and how? Best practices for bringing a front-end content strategy spanning marcomm and techcomm to life.
The convergence of Marcomm and Techcomm is a new reality driven by the needs of the evolving customer experience. But how do you prepare for that and leverage your content assets to deliver the greatest value?
This session will discuss how to apply Content Engineering techniques to enable Content-as-a-Service pipelines that unlock the potential of content assets across the enterprise, no matter where they were created, or in which system they are stored in.
Are You a Content Engineer?
In this session, attendees will learn:
Improve discoverability of content, enable reuse.
Assign value to content assets with a content valuation process.
Engineer intelligent content, content reuse and streamline content publishing.
The concept of the standard Master Content Model™ (MCM).
Hacking the Enterprise: The Continuing Emergence of the New Content Order
We are at a critical moment in history, with knowledge bursting at the seams of our organizations. Many of us still struggle to manage numerous modes of omnichannel content engagement: published, interactive, and automated. The solution requires vision to move towards a new order of content intelligence encompassing our organization’s entire knowledge graph. It requires spanning silos, especially between marcomm and techcomm.
Join Cruce Saunders as he explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences.
Give ’em What They Want: Delivering a Consistent Content Experience
Join Dustin Vaughn, Head of Solutions Consulting at Adobe, as he discusses the shift to digital experience and how tech pubs can drive this critical organizational change.
In this session, attendees will learn:
The shift in consumer demand and how that is forcing a digital transformation.
How DITA/structured content is not enough by itself to deliver on this vision.
How tech pubs can drive organizational change through collaboration with marketing to deliver a compelling digital experience.
We’re sad to announce that Joe Gollner, Managing Director of Gnostyx Research, Inc. and Master Architect at [A], will not be able to attend LavaCon 2018. On behalf of [A] and the greater content community, we’d like to wish him and his family the best.
More About LavaCon
New Orleans, LA
The LavaCon Content Strategy Conference gives content strategists, documentation managers, and senior content professionals an opportunity to get away from the office and tend to their professional development.
To help content professionals stay ahead of rapidly changing technology and customer demographics
To connect organizations experiencing content challenges with the consulting, translation, and tool vendors who can help
To create a community where content professionals can collaborate and advance the field as a whole
You’ll learn a simple model you can present to your team: mapping the customer lifecycle onto documentation structure to reveal the high-value areas of focus. Task-oriented documentation is most important, but only when it directly supports the customer’s goals (even in API docs).
Gavin Austin Principal Technical Writer, Salesforce
Webinar Date: October 10th, 2018, 10 a.m. PST / 1 p.m. EST [closed]
Recording coming soon.
Learn how Salesforce planned and created content for a chatbot feature for millions of customers. See which tools, metrics, and research led to a content strategy to support a variety of globally dispersed industries into using new chatbot technology.
Mark Kleinsmith Technical Communications Manager, MiTek, U.S.A
Webinar Date: September 26th, 2018, 10 a.m. PST / 1 p.m. EST [closed]
Recording coming soon.
Like it or not, we live in a YouTube world. The typical problem solving process in 2018, whether you’re fixing a clothes dryer, replacing a headlight or looking for an answer to a software question, typically includes Google and a YouTube video. And, as more millennials become a part of the workforce, this trend is likely to grow. So, how can your technical documentation group meet the needs of this growing demographic? The answer is to provide up-to-date video tutorials that can be easily found online. Video is a personal form of technical communication that creates a bond with customers. At MiTek, the Technical Documentation Team is now referred to as “The Voice of MiTek.” After producing over 1,500 help and training videos, we are MiTek! This case study explores our journey to replace legacy help systems with the “YouTube of MiTek.” What worked? What didn’t?
Harness the power of infographics to improve understanding, recollection and adoption. Learn how to turn words, data and ideas into clear, compelling graphics. NO design skill or previous experience needed. Participants get a free copy of Mike’s popular “Graphic Cheat Sheet,” learn amazing tips and tricks, and discover low-cost and free tools. Attend this high energy, interactive session and increase your success rate. After this session participants will be able to…
Turn words and ideas into clear, compelling graphics.
Visualize anything and improve writing and development speeds up to 50%.
Spend less money and time making graphics using free and low-cost tools.