The LavaCon Content Strategy Blog

Learn about the updates to the premier content strategy conference.

Thousands of Words, One Brand Voice: Style Guides, Content Workflows, and AI

Join us June 25th, 10 a.m. PST / 1 p.m. EST – Register


Qordoba has been analyzing how content strategists work with style guides and implement better content check processes. In this webinar, May Habib will present results and trends from the Style Guides 2019 Benchmark Report and the 2019 State of Content Strategy Report.


Join the webinar to learn:

– Top priorities and biggest challenges for content strategists

– How content strategists are crafting writing guidelines their teams actually use

– How technology can help teams execute their content strategy


Presented by May Habib, CEO, Qordoba

Build a Business Case to Attend the 2019 LavaCon Conference

Question: How do you convince your boss that attending The 2019 LavaCon Conference is a smart investment?
Answer: Build a business case that shows how attending LavaCon will help solve your organization’s content challenges, reduce production costs, and generate revenue.

Whether you want to improve your customers’ experience, move towards structured authoring and XML, or strengthen relationships with stakeholders, LavaCon offers sessions and case studies that will help you make a difference in your organization.

Continue reading

LavaCon 2019 Call for Speakers Is Open

Calling all Content Strategy Professionals:

Do you have a content strategy business experience that you can present for the LavaCon Content Strategy Conference? Are you working on projects that create unified content strategy experiences?

Are you able to share your insight on how to solve content-related business problems? Decrease production costs? Generate revenue?

If you have an interesting topic that can teach content professionals other skills that they need to succeed, consider submitting your presentation during our Call for Speakers.

Program tracks for our 2019 program will be organized into the following tracks:

  • Creating Unified Content Experiences
  • Content Development, Localization, and Management
  • People Management and Personal Development
  • Emerging Technologies (AR, VR, xR, etc.)
  • Customer Success (Case Studies)

The deadline for proposals is February 28, 2019 at 5 p.m. ET.

Read through the entire LavaCon 2019 Call for Speakers guide to learn more about the specific details and requirements for submitting your proposal.

Then submit your 2019 proposal on our conference website.

Be The Captain of Your Career Webinar Series

Jack Molisani,
President, ProSpring Technical Staffing

Webinar Dates: November 7th, 2018 – December 19th, 2018

In this webinar series, professional recruiter and author Jack Molisani will give you tools you need to take your career the next level, and then to absolutely new heights!

See the details and register online for this exciting series.

Top 20 Masters of Content Intelligence at LavaCon 2018 – Simple [A]

Focus Your Impact – Do More By Doing Less

Peter Conrad
Lead Technical Writer, Salesforce

Webinar Date: October 17th, 2018, 10 a.m. PST / 1 p.m. EST [closed]

Watch the webinar recording.

You’ll learn a simple model you can present to your team: mapping the customer lifecycle onto documentation structure to reveal the high-value areas of focus. Task-oriented documentation is most important, but only when it directly supports the customer’s goals (even in API docs).

Case Study: What the Bot!?

Gavin Austin
Principal Technical Writer, Salesforce

Webinar Date: October 10th, 2018, 10 a.m. PST / 1 p.m. EST [closed]

Recording coming soon.

Learn how Salesforce planned and created content for a chatbot feature for millions of customers. See which tools, metrics, and research led to a content strategy to support a variety of globally dispersed industries into using new chatbot technology.

Video Provides the Edge

Mark Kleinsmith
Technical Communications Manager, MiTek, U.S.A

Webinar Date: September 26th, 2018, 10 a.m. PST / 1 p.m. EST [closed]

Recording coming soon.

Like it or not, we live in a YouTube world. The typical problem solving process in 2018, whether you’re fixing a clothes dryer, replacing a headlight or looking for an answer to a software question, typically includes Google and a YouTube video. And, as more millennials become a part of the workforce, this trend is likely to grow. So, how can your technical documentation group meet the needs of this growing demographic? The answer is to provide up-to-date video tutorials that can be easily found online. Video is a personal form of technical communication that creates a bond with customers. At MiTek, the Technical Documentation Team is now referred to as “The Voice of MiTek.” After producing over 1,500 help and training videos, we are MiTek! This case study explores our journey to replace legacy help systems with the “YouTube of MiTek.” What worked? What didn’t?

From Agile Development to Cognitive Delivery: Using Taxonomies for Fun and Profit

Michael Priestley Enterprise Content Technology Strategist, IBM

Webinar Date: September 19th, 2018, 10 a.m. PST / 1 p.m. EST [closed]

Watch the webinar recording.

Michael Priestley will talk about IBM’s plans in marketing to use taxonomies and ontologies to drive both development and delivery of content to match and anticipate user needs.

Make Powerful Infographics… Fast!

Mike Parkinson Owner, Billion Dollar Graphics

Webinar Date: September 14th, 2018, 10 a.m. PST / 1 p.m. EST [closed]

Watch the webinar recording.

Harness the power of infographics to improve understanding, recollection and adoption. Learn how to turn words, data and ideas into clear, compelling graphics. NO design skill or previous experience needed. Participants get a free copy of Mike’s popular “Graphic Cheat Sheet,” learn amazing tips and tricks, and discover low-cost and free tools. Attend this high energy, interactive session and increase your success rate. After this session participants will be able to…

  • Turn words and ideas into clear, compelling graphics.
  • Visualize anything and improve writing and development speeds up to 50%.
  • Spend less money and time making graphics using free and low-cost tools.
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