The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Stacey King Gordon

Stacey King Gordon is a content strategy leader with 20+ years of experience creating user-focused digital experiences. She currently works as a UX content strategy manager at Google. She previously worked at Facebook, McKesson, and Silicon Valley Bank, and also ran the consultancy Suite Seven, which provided digital content strategy and brand communications for Microsoft, AT&T, Kay Jewelers, Autodesk, Salesforce, and other clients. She lives in the San Francisco Bay Area with her husband, teenager daughter, and black Lab puppy Winston.

“The Room”

As content strategists in corporate environments, we spend a lot of time talking about “the room” — how to get into the room, how to prevent being in EVERY room, and how to have more influence once you’re in the right room. Stacey King Gordon, UX content strategy manager from Google, provides real-world strategies on getting into the right meetings and conversations, setting the right boundaries once you’re there, and showing up with the tools to lead the content strategy agenda.

In this session, attendees will learn:

“- Ensure content strategy is “”in the room”” early
– Communicate content strategy’s value
– Influence kickoffs and strategy conversation with a strong content point of view
– Set boundaries and identify where your involvement and presence can have the most impact”