The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Dawn Stevens

Dawn Stevens is the owner and president of Comtech Services, a technical communications consulting company. She brings over 30 years of industry experience to her consulting projects, helping companies evaluate their development processes and tools, establish their content strategy, and apply writing best practices to their content. In parallel, Dawn believes in equipping individuals to do these tasks on their own and therefore teaches a wide variety of public and in-house workshops on these subjects. She is passionate about improving the visibility and importance of technical content within an organization.

Stand Out from the Crowd

With the plethora of content available to users today, it’s often a wonder that they are able to find any relevant information to their queries. In fact, it’s the most common complaint Comtech hears when conducting user studies for our clients: “I can’t find what I’m looking for in a reasonable amount of time.” What can we as technical writers do to address that complaint? We hear a lot about taxonomies and metadata and their potential influence in making our content more findable. However, Google uses over 200 ranking factors in its search algorithm that go well beyond this basic categorization. Surprisingly, a significant number of these ranking factors fall clearly within the realm of a technical writer’s responsibilities. In this rapid fire session, Dawn presents dozens of proven and speculative factors that you as a technical writer can address to make your content stand out from the crowd and rise to the top of search results.

In this session, attendees will learn:

  • Proven and speculative factors within Google’s search engine ranking algorithm that fall in the realm of their influence as writers
  • Tips for writing and structuring content to improve their content’s ranking in search results
  • How to write “snippet bait”
  • How to improve click-through rates
  • The importance of “long-tail” keywords
  • When keyword density matters (TF*IDF)
  • The value of latent semantic indexing