The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Michael Mannhardt

Michael Mannhardt is Director Global Business Development at Congree and President & CEO of our San Francisco based US-subsidiary Congree Language Technologies Inc. Michael graduated with a degree in Business Administration and has over 10 years of experience in the language technology industry. At Congree he spreads the message of content optimization the world over and supports global partners and customers. Before joining Congree in July 2019, he previously worked at Acrolinx and Across Systems. In his spare time, Michael is a passionate bass player and musician and can often be seen on stage with a number of bands and music projects.

Call me strange, or how I learned to love content silos

“Content silos are not per se a bad thing because they serve a certain goal.
What is bad, though, is not to integrate and to use them to achieve a bigger content goal and to bring them to the next level.
Applications like translation memory and terminology management systems often live in splendid isolation. Managed and used by a handful of separate groups and people. Why don´t we use the knowledge available in those systems to support and improve the information creation processes entirely.
The talk discusses in details user scenarios and architectures helping to overcome the boundaries between information silos. Torsten Machert and Michael Mannhardt will be demonstrating how content creators all over the organization will be supported in creating consistent and correct content by increasing the readability and translatability of any type of content.”

In this session, attendees will learn:

In this session attendees will learn to love and appreciate content silos. They will learn how to assess the necessity and the benefits of the various content silos they have. They will learn that the goal is not always to get rid of them, but to benefit from integrating them and to use them efficiently within existing content creation processes.