The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Mary Brooks

Mary is a Senior Content Strategist at AWS. She has held various roles in the content field for 16-years and participated in the evolution of content production from book binding to web to artificial intelligence.

She completed a BS in Computer Science and an MA focused on Technical Writing.  She loves continuously learning the unique content needs directly from customers across: marketing, sales, product doc, training, and support.

When not re-imagining technical content, Mary can be found on adventures with her young daughter or hiking with her Rhodesian Ridgeback dog around Austin, TX.

Case Study: How to Create Content Ecosystem Based Teams for Client Success

Problem:
Enterprise-wide Product teams are silo’d and the client facing content ecosystem suffers because of the lack of communication between teams. How might we break down those walls and start to build teams that look at the entire content ecosystem? How could we measure the client success?

Solution:
We gathered together user research on client needs, product teams, and content teams and travelled their userunique user journey through workshops, and creation of focused holistic guilds. We learned what worked and what did not work and a few very common issues that break the user’s content experience across Marketing, Product doc, Training, and Support. Sharing this enterprise wide effort will hopefully help others not only see the problems but find the solutions that will work for their unique client base.

In this session, attendees will learn:

The basic steps to bringing internal teams together to better meet the content ecosystem needs of their users. This information will include what worked what did not work and how we found success in this enterprise wide case study.