As the Worldwide Evangelist for Technical Communication at Adobe, Stefan Gentz’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe Technical Communication Suite tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001/EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia, and many others. He is a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom/tcworld Conferences, and member of the iiRDS working group for Intelligent Information. He is also an active social networker on Facebook, Twitter, and LinkedIn.

Beyond the Horizon: Make AI Work for Your Enterprise Content

In the bustling realm of enterprise content, creators and strategists constantly find themselves navigating an evolving landscape. Yet, amidst these shifts, many wonder: Are we truly leveraging the power of modern technology to its fullest?
Enter Artificial Intelligence (AI), the game-changer that promises to redefine content creation, management, and delivery. While its influence permeates various industries, its role in enhancing content experiences remains a focal innovation point.
Adobe’s AI-integrated features simplify and amplify the content creation process, from intuitive authoring assistance and co-piloting to content creation. But how do these innovations translate into real-world results and futuristic strategies?
Embark on this 18-minute journey with Adobe’s Principal Worldwide Evangelist, Technical Communication, Stefan Gentz. Dive deep into the transformative prowess of AI and discover the avenues it opens for enterprises, content strategists, and creators alike.

In this session, attendees will learn:

• Harnessing AI for Enhanced Content Creation: Discover how AI’s transformative abilities are revolutionizing how we create, manage, and experience content.
• Tailored Experiences with AI: Learn how AI can craft personalized content experiences, ensuring relevancy and more profound engagement for the end-users.
• Future-Ready Strategies: Understand the broader impact and the potential of integrating AI into enterprise content strategies, paving the way for innovation and growth.

Elevate Your Content Strategy: Unleashing Seamless Integration & Innovative Publishing!

Let’s dive deep into the realm of strategic content management and discover innovative approaches to elevate your technical documentation! In this session, learn how to enhance efficiency and keep your content up-to-date by integrating diverse data sources seamlessly. We’ll explore disruptive strategies, content automation, and blended publishing, allowing you to effortlessly merge technical documentation elements into dynamic content fragments, achieving seamless incorporation of technical narratives into corporate websites. It’s not just about tools; it’s about reshaping your content delivery and management approach to drive organizational success!

In this session, attendees will learn:

• Unlock the power of automated data integration to keep your technical documentation in the vanguard
• dive into blended publishing to seamlessly blend technical content within enterprise websites
• leverage specialized connectors for streamlined content management and enhanced efficiency

Unlocking Documentation’s ROI: Tech Content as Your Business Superpower

Ever felt that your technical documentation, despite its evident value, remains an untapped goldmine? You’re not alone. Many struggle to concretely quantify its return on investment (ROI), relegating it to a sidelined asset. In this session, we invite you to rediscover the hidden potential of your technical content.

Join Stefan Gentz as he walks you through the transformative power of technical documentation. You’ll embark on a journey, starting from those crucial first impressions to the intricate art of fostering unwavering customer loyalty. Along the way, you’ll see technical content not just as a storehouse of knowledge, but as a strategic compass accompanying every step of your customer’s journey. And if you’ve ever felt lost in the maze of content analytics, Stefan’s foray into the world of composite metrics will arm you with tools to confidently measure, refine, and amplify your content’s ROI.

In this session, attendees will learn:

• Unearth the metrics that reveal your documentation’s hidden worth.
• Master the art of leveraging technical content across the customer journey.
• Dive into the revolutionary world of composite metrics and what it means for you.
• Future-proof your documentation, ensuring it remains a value-driven asset.
• Overcome the most common challenges in ROI measurement with actionable insights.