Stefan’s mission is to inspire enterprises and technical writers worldwide and demonstrate how to create compelling technical communication content using Adobe Technical Communication solutions. Stefan is a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. As a sought-after keynote speaker and moderator at conferences worldwide, he has been working in technical communication for more than 25 years. Additionally, he has served as the European Ambassador for GALA for many years, was a member of the tekom Conference Advisory Board, and is a founding member of the iiRDS working group and the OASIS DITA Adoption Committee. Stefan is also the mastermind behind Adobe DITAWORLD, the world’s largest annual event for technical communication. Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers.
Embracing the Age of Fluid Content
For decades, content production followed a subliminal mistake: “We publish the information, and hope the user will find it.” Whether buried in PDFs or help centers, content was passive — disconnected from user context, intent, or experience. But user expectations have changed. Attention spans are shrinking. Devices are multiplying and users expect answers, guidance, and support, now and in the flow of context. Content is king, and context is kingdom. The focus is changing from “take it or leave it” to “deliver on demand.”
In this talk, Stefan Gentz will explore a bold vision of the future of technical content — from static delivery to dynamic orchestration. Fueled by AI, modular content, and headless architectures, content becomes fluid: discoverable, responsive, and deeply personalized. Think micro-experiences instead of manuals. Interactive summaries instead of pages. Content that adapts and expands in detail to the user’s role, channel, and intent — not the other way around.
In this session, attendees will learn:
- Why the “build it and hope they’ll find it” model never really worked
- How AI and automation are redefining content production and delivery
- How consumption patterns are changing (search vs. conversation, page vs. intent)
- What it takes to design content that responds to context and shrinks with attention
- Why the future of content is not static — it’s smart, situational, and self-assembling
From Chaos to Context – Making AI Work for Enterprise Content
AI holds incredible promise for content teams — but without structure, semantics, and governance, it often delivers more noise than value. In this session, we uncover why structured content (DITA) and a Component Content Management System (CCMS) are critical to unlocking AI’s true potential. You’ll learn how leading organizations are shifting from siloed, static documents to dynamic content ecosystems that scale across teams, languages, and channels. We’ll explore the practical steps to move from chaos to context — and show how the right foundation turns your content into a strategic, AI-ready asset.
In this session, attendees will learn:
- Why structured, modular, and semantically rich content is a perfect match for AI
- Key patterns for transitioning from traditional documentation to dynamic content ops
- Real-world examples of content reuse, omnichannel publishing, and AI-driven delivery
- How to future-proof your content strategy with intelligent structure and governance
- How managing structured content components enables scalability, personalization, and automation
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