Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe Technical Communication solutions. Stefan is a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. As a sought-after keynote speaker and moderator at conferences around the world, he has lived technical communication for more than 25 years.

Besides that, he has been the European Ambassador for GALA for many years, a member of the tekom Conference Advisory Board, and is a founding member of the iiRDS working group and the OASIS DITA Adoption Committee. Stefan is also the mastermind behind Adobe DITAWORLD, the world’s largest annual virtual event for technical communication. Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers.

The Human Layer: Designing Content for Humans, Machines, and Everything Between

The role of technical communicators is undergoing a significant transformation. As AI systems increasingly generate, process, and deliver content, the question isn’t whether your job will change—it’s whether you’ll lead that change. This keynote challenges conventional thinking about documentation, arguing that traditional content delivery channels are being replaced by conversational interfaces and LLM-powered chat applications that retrieve and synthesize your content. But here’s the opportunity: someone must architect this new ecosystem. Content now serves dual audiences—humans and machines. This demands new competencies: structured authoring, content APIs, and machine-consumable protocols. Yet the irreplaceable human layer remains: ethical judgment, user empathy, information architecture, and the strategic thinking that determines what content exists and why. This session equips you to thrive in this new landscape—not as a survivor, but as an architect of what comes next.

In this session, attendees will learn:

• Content must be designed for both human readers and LLM consumption
• Traditional delivery channels are shifting to conversational and voice interfaces
• Structured content formats and APIs are essential new competencies
• Human judgment, ethics, and empathy remain irreplaceable differentiators
• Technical communicators are positioned to become content ecosystem architects