Driven to educate, inform, and entertain through content.
A recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling in white papers, articles, and blog posts. A regular contributor to various industry sources, webinar host, and podcast guest. In-demand speaker for conferences.
Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017.

The Heroes and Villains of Content Strategy

In a world full of content there are those who understand what it takes to create good content, and there are those whose sole purpose seems to be to make it as difficult as possible.
In this popular returning presentation content strategist (and occasional comic book writer) Alan J. Porter will introduce the various characters that inhabit the world of content.

In this session you will learn how to:

• Recognize the content archetypes
• Understand the roles they play
• Work together to create and deliver the content our customers need