Alan Porter is driven to educate, inform, and entertain through content. A recognized industry thought leader, he balances both tactical and strategic knowledge and a gift for storytelling in white papers, articles, and blog posts. A regular contributor to various industry sources, webinar host, and podcast guest. In-demand speaker for conferences.
Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017.

Preventing Good Content from Going Bad

Every online customer experience is driven by content, and today more than ever it needs to be delivered in multiple formats on multiple devices.

BUT: Is it the right experience? Are we leveraging the best content assets to make that experience an exceptional one instead of just good enough?

As content professionals, we all work hard to produce the best content we can, but it often gets disconnected from the overall customer experience.

In this session, Alan J. Porter, author of CX Trinity, will show how good content lies at the center of the customer experience, and how we can connect customer, content, and context to make sure our good content doesn’t go bad.