The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Joshua Anderson

Josh Anderson is an American-Canadian Information Architect at Precision Content. He analyzes and structures content to reveal the insights that come from the creative organization of information. Josh was an English teacher in Japan and an SEO Specialist in the Chicagoland area before earning a Master of Information at the University of Toronto.

Microcontent Pipeline to Chatbots and Voice Assistants

Co-presenting with: Rob Hanna

Use microcontent to put your team in the driver’s seat to the next level of content publishing for intelligent chatbots. By now reality has revealed that ChatGPT is not ready to write our product documentation for us. With no control over what the publicly-trained models scrape from our websites and blogs and how it assimilates our documentation with other less-authoritative sources, we’re left to wonder where we go next. If we want reliable bots, we’ll need to train our own models and deploy them to our staff and our customers. Let us show you what we’ve learned so far.

In this session, attendees will learn:

  • The journey to microcontent and how it builds upon our structured writing practices
  • The four principles for a sustainable microcontent strategy
  • How we target intelligent chatbots as just another channel for our content, and
  • The lessons learned about how we can help our clients navigate the ChatGPT phenomenon