The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Stephen Townsend

Stephen is a senior manager of content strategy at Sony Interactive Entertainment. He manages a team of writers spread across the Bay Area and the U.K. As part of a broader global documentation department, Stephen’s teams ensure that our PlayStation Partners receive the content they need, when they need it, to develop, certify, publish, and manage their games.

From Gran Turismo to GAAP: Unifying Docs for a Seamless Content Experience

Co-presented with: Kennan Rossi and Kathy Clemens

Content silos may be an internal management headache for you, but for your customers they’re a source of frustration that impacts everything from slow on-boarding to the inability to see long-term value. Hear from experts at Sony PlayStation and Blackline on how they are unifying content across organizational silos, the internal and external impacts and the best ways to start your unification journey.

In this session, attendees will learn:

  • Why they need to unify content from across their organizations
  • How to get the organization behind the project long-term
  • What success metrics and outcomes to track and look out for
  • The less tangible customer experience and internal productivity benefits”