The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Rob Hanna

Rob Hanna co-founded Precision Content in 2015 to pursue his goals to produce tools, training, and methods that will help organizations make their high-value content instantly available to all that need it including customers, staff, partners, and even other information systems that need to consume that content. Today Rob leads his highly skilled team serving the needs for digital transformation worldwide.

Microcontent Architecture in Action

Co-presenting with: Joshua Anderson

In 2019, the National Council on Compensation Insurance (NCCI) began working with Precision Content to transform tens of thousands of pages from DocBook to DITA. The project requirements identified the need for microcontent use cases to support a complex regulatory content lifecycle, automation opportunities, and dynamic delivery needs. This session will walk you through the novel lessons we learned in our company’s first pure, end-to-end microcontent authoring and publishing solution.

In this session, attendees will learn:

The audience will learn about the challenges of breaking information down into manageable chunks to feed it through regulatory review across 37 state regulators. We will explore our microcontent architecture based around a “core” and “exception” paradigm that we used to support variants of the content across all 37 states over a fragmented approval cycle. We will show the microcontent models we built to enable bold new ways to deliver the content, including chatbots and content-as-a-service delivery.