Rob Hanna has delivered compelling conference presentations across Europe and North America for 20 years and is a leading expert in structured authoring and microcontent delivery. His messaging around how our technical writing profession needs to evolve to meet the needs of new emerging technologies is coming into focus with the release of ChatGPT and other breakthroughs that will change forever how we communicate. Rob is a professional technical communicator, an STC Fellow, and president of Precision Content in Toronto, Canada.

Microcontent Pipeline to Chatbots and Voice Assistants

Co-presenting with: Patrick Baker

Use microcontent to put your team in the driver’s seat to the next level of content publishing for intelligent chatbots. By now reality has revealed that ChatGPT is not ready to write our product documentation for us. With no control over what the publicly-trained models scrape from our websites and blogs and how it assimilates our documentation with other less-authoritative sources, we’re left to wonder where we go next. If we want reliable bots, we’ll need to train our own models and deploy them to our staff and our customers. Let us show you what we’ve learned so far.

In this session, attendees will learn:

• The journey to microcontent and how it builds upon our structured writing practices
• The four principles for a sustainable microcontent strategy
• How we target intelligent chatbots as just another channel for our content, and
• The lessons learned about how we can help our clients navigate the ChatGPT phenomenon