The LavaCon Content Strategy Conference | 24-27 October 2021 | Virtual
Jeff Coyle

“Jeff Coyle is a data-driven search engine marketing executive with more than 22 years of experience in the search industry managing products and website networks. Jeff is the Co-Founder and Chief Strategy Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-Founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.”

How to Bring AI to Every Phase of the Content Lifecycle and Scale Faster

As organizations scale content creation, workflows become increasingly complex. It takes too long to do the amount of necessary research, brief the writer, get editorial approvals, optimize for search, and evaluate performance. Advancements in AI has taken a lot of the manual work out of these processes so teams can focus on the core value they provide and get more, higher-quality content out the door.
Join this session for insight on how to break through common content workflow challenges. Get best practices on how to improve your content’s impact and transform your content to align with business objectives.

In this session you will learn how to:

  • Reduce the editorial back and forth by using a content quality methodology.
  • Use content as a bridge to build shared goals across SEO, content, editorial and marketing teams.
  • Improve content quality and comprehensiveness in real-time with topic opportunities and coverage.
  • Discover content gaps so writers can cover what your audience expects to find.

Panel Discussion: The Emerging Role of AI and ML in Content Engineering