The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Mark McLeod

Mark is a content strategy expert and has been working in the field of technical Communications for over 35 years.
He has held a number of senior positions within blue chip companies where he has implemented numerous business change projects that have driven costs down, created new revenue streams and most importantly richly improved the experience to the content consumer.

What is Content Strategy in the World of Technical Communication and a Case Study of a Successful Customer Change Project

Mark McLeod has spent the last 25 years researching and defining what content strategy means in the world of TechCom. The talk will highlight some of his most interesting findings.

In this session, attendees will learn:

The talk will take you through what a content strategy looks like. This includes its composition, how it can be measured and what steps are needed to evolve a business so it is fully optimised.
The second part of the talk will see a case study of a successful deployment of one of the elements of the content strategy. What the objective was and how is what deployed successfully on time, to budget and most importantly how the user experience was greatly enriched.