Alyssa Fox is a marketing leader and content strategist who thrives on improving customer and partner experience through strong relationships and tailored marketing strategies. With extensive experience in technical and marketing content, Alyssa has a passion for leveraging content as a business asset to drive demand, revenue, and customer retention.
Alyssa is a member of the American Marketing Association and past president of the Society for Technical Communication. She speaks at conferences around the world about various leadership, strategy, marketing, and content topics. She loves traveling, reading, good grammar, eating slow, and driving fast.
When the Movie is Actually Better than the Book: Enhancing Content through Collaboration
“How many times have you heard that the book is always better than the movie? While that might be the case for fiction, it doesn’t have to be that way in our workplaces.
Within our organizational roles, we create plans for our work. Like a book, these plans are typically static and inflexible on paper and come from just one perspective—ours. Just as a movie brings a book to life, strong collaboration across content silos can invigorate a dry, one-dimensional plan into a beautiful reality.
As different people work together and contribute to the movie playing out, multiple viewpoints, ways of doing things, and tools for accomplishing objectives enhance the narrative. Fluidity and capacity for change improves upon the plan. The movie can be remade from several different perspectives. Or for different audiences. And that communication and cooperation make the original story all the richer.”
In this session, attendees will learn:
- The different roles of people, processes, and technology in content creation and delivery
- Skills needed for coordinating multiple people, processes, and technology
- How to “direct” successful collaboration across content silos