The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR

2020 Lunch and Learn

The following speakers (plus more—check back for an updated list) will be hosting informal, topic-based discussions during lunch on Monday and Tuesday.

People sitting at a table talking


It will be just like our in-person networking lunches, only in video chat rooms!

Monday, 26 October

Documentation Has Value? Prove It.
Joe Gelb, President
and Lawrence Orin, Product Evangelist, Content
Zoomin Software

From Steampunk to High-speed Rail: Connecting Content Silos with Information Architecture
Amber Swope, President and DITA Specialist, DITA Strategies, Inc.

Thinking Smaller: Breaking the Long-form Writing Habit
Bill Swallow
Director of Operations, Scriptorium

Larry Swanson PhotoModeling Content Strategy
Larry Swanson
UX Content Strategist
Elless Media
Host, Content Strategy Insights Podcast

Get Your Sticky Fingers off the Localization Pipeline! How Amway Eliminated Manual File Handling With Contentstack
Ian A. Henderson and Dominic Spurling, Rubric
Jeff Tucker and George Nixon, Amway

Inclusivity and Accessibility: Considerations for Content Practitioners in 2020
Toni Mantych
Senior Director of Product Content

Liz Fraley PhotographRadical Localization: Audience, Contexts, and Cognition
Liz Fraley and
Janice Summers
Single Sourcing Solutions

Optimizing Web Delivery of Service and Parts Information from PLM
Vi Kellersohn
Chief Marketing Officer

Oberon Technologies

Analytics and Tech Doc: the Dawn of a New Era
Fabrice Lacroix
Fluid Topics

The Style Guide Is Dead! Long Live the Style Guide!
Michael Mannhardt, President & CEO
and Torsten Macher, Senior Consultant, Congree GmbH
Congree Language Technologies

Shattering Multimedia Reuse Limitations in Content Management
Mike Hamilton
V.P. Product Management
MadCap Software

Best Practices with SME Authoring and Reviewing
Chip Gettinger
Vice President of Global Solutions Consulting, SDL

Data, Analytics, and Goals: How to Connect the Dots
Rafi Pryntz-Nadworny
Inbound Marketing Operations Manager
Jorsek Inc., Makers of easyDITA

Tuesday, 27 October

Delivering Excellent, Scaleable Customer Experience Through Meaningful Collaboration
Jill Sheffield, Mastercard
and Megan Gilhooly, Zoomin

Linking Technical Content to Engineering Designs
Patti Lutsky
Product Management Director, PTC

When the Tech Doc Portal Becomes Your Company’s Most Visited Website
Johanna Bryman
Information Engineering Director
and Fabrice Lacroix, Fluid Topics

Now That You Convinced Management on DITA, What’s Next? Measuring the Success of Your DITA Migration
Brian Trombley
National Sales Director
Data Conversion Laboratory

Personalization at Scale: Overcoming Three Key Challenges
Leslie Farinella
Chief Operations Officer
Xyleme LCMS

Can We Use GIT Instead? Making the Business Case for a CCMS Investment
Deb Bissantz, GlobalLink CCMS
and Christi Guzik, Boomi, a Dell Technologies Business

Leash the Kraken!
Gretyl Kinsey
Technical Consultant

Care and Feeding of Your Taxonomy
Sabine Ocker
Senior Consultant
Comtech Services

How to Ace Collaboration in a Web Environment
Scott Kush, Development Manager,
North America

and Sharon Figueira,
Pre-Sales Consultant

Val Swisher photoThe Holy Trifecta of Global Content Success
Val Swisher
Content Rules

Making XML Content Collaboration Simple: No Tags
Todd Burdin
Sr. Solution Architect
Oberon Technologies

Building Research into your Documentation Culture
Katie Ott
Director of Product Content

How DITA and InDesign Are Like Jazz
Chris Hausler
Director of Business Development

Content Operations: Principles and Practices
Rahel Anne Bailie
Content, Seriously

Collaboration in the Work From Home Era
Stephani Clark
Director of Customer Success Manager
Jorsek Inc., makers of easyDITA

Wednesday, 27 October

Starting a Content Strategy Department: Lessons Learned
Hannah Kirk
The Pink Haired Content Strategist

Hannah Kirk Consulting

The Simplicity of MS Word and XML/DITA–We’ve Got That!
Doug Gorman
Founder and CEO
Simply XML

Farewell Opinions! How to Use Data to Drive Internal Efficiency and World-class UX
Peggy Sanchez, Cray
Pam Goodrich, Cherwell
Malachy Lavelle, Avaya
Megan Gilhooly, Zoomin
Shimon Shoval, Zoomin

Integrating Salesforce into the Documentation Process
Lisa Pampuch, Senior Director, Content Development
Alex Masycheff, Co-founder, Intuillion

Seeking Our Golden Snitch: A Dedicated Documentation Portal
Larry Kunz
Information Architect
Extreme Networks

Writing UI for AI
Lori Sanders
Lead Einstein Writer

Structured and Unstructured Content: Perspectives from a Data Governance and Privacy Analyst
Jackie Damrau
Senior Data Governance/ Privacy Analyst, CBRE

Inspiring Creativity in a Structured Authoring Environment
Hayley Martin, Content Strategist,
and Samantha Gonda, Manager of Instructional Design, NiSource

Preserving Intelligent DITA Content Through Delivery Channels
Charles Andrews,
Ovitas, Inc.

Minimalism: Be More with Less
Dawn Stevens
Comtech Services

Pandemic-proofing Your Customer Self-service Support
Andrew Douglas
Sales Manager

Patricia Dwyer photoBuilding Trust with Users While Discussing What You Do with Their Data
Patricia Dwyer
Senior Content Designer Intuit

Live Demo: Watch the Siloes (and Support Cases!) Melt Away
Rick Teplitz, Imperva
and Joe Gelb, Zoomin