The LavaCon Content Strategy Conference | 24-27 October 2021 | Virtual
Val Swisher

Val Swisher photoVal Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

Putting the I in AI: Using AI to Fix Your Content

With each passing year, Artificial Intelligence takes on a larger role in our daily lives. AI engines are being employed by all sorts of firms, in a variety of industries. At the heart of an AI system is a Natural Language Processing (NLP) engine. The understanding of text is one of the most challenging – and most important – aspects of AI. In this session, we will explore how NLP works and how AI engines use NLP to make sense of the written world.

In this session you will learn:

  • How an AI system is configured and trained
  • How AI uses Natural Language Processing
  • How NLPs work

Panel Discussion: The Emerging Role of AI and ML in Content Engineering