The LavaCon Content Strategy Conference | 24-27 October 2021 | Virtual
Megan Gilhooly

As the VP Customer Experience at Zoomin, Megan Gilhooly has made it her mission to change how organizations think about product content. For more than two decades, Megan has managed content teams, driving content strategy and delivering stellar information experiences at companies like Amazon, Ping Identity, and INVIDI Technologies. Her experience includes streamlining content for support, sales, products, and marketing. As a former online retail business owner and Certified Scrum Master, Megan brings a unique perspective to managing information development and content strategy.

Business to Human: How Companies Use Content to Drive Customer Loyalty

Never before has content played such a critical role in driving customer loyalty. It’s not enough to send the right information to the right person at the right time. Even the most technical content in 2021 must tell a story that will engage, influence, and even inspire the humans intended to use it. In this session, Megan will discuss how B2C and B2B brands have transformed technical product content to build and maintain customer loyalty.

Attendees will learn:

  • Five characteristics that make stories so powerful
  • How stories drive customer loyalty
  • Examples of product content that goes beyond the obvious to engage, influence, and inspire