The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Hayley Martin

Hayley Martin is a content strategy specialist at NiSource and the recipient of 2019 Lavacon Content Impact Award. She has been integral in the development and implementation of a learning content management system that provides a single source of content through standard, repeatable processes. Hayley works closely with various departments to apply the “write once, reuse everywhere” methodology. Hayley holds an MBA from Waynesburg University and an MA in professional writing from Chatham University.

Lifecycle Management: Break the “Someday” Cycle and Just Get Started!

Co-Presented with Samantha Gonda.

Everyone wants a to manage their content lifecycle, but no one actually wants to start the process. Creating a lifecycle is an overwhelming task for any organization but you have to start somewhere. Just like your first steps as a baby, when you think of creating a lifecycle plan it’s just as easy as putting one foot in front of the other. Breakthrough the “we’ll do it one-day” cycle and find tips to start small and continue growing!

In this session you will learn:

  • How to take your first steps into creating a lifecycle plan
  • How to get leadership and authors on board with creating a lifecycle process
  • ROI on a lifecycle management plan
  • Determining who is in charge of the lifecycle plan