The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Jennifer Morse

Jennifer Morse has over 20 years of software sales experience in the technical communication and content development industry. In addition to overseeing the Customer Success and Sales Engineering team, her focus is to promote customer onboarding, promote the value of the company’s solutions to the marketplace, solicit customer feedback, and report on trends in the industry that can help improve the company’s offerings. Since joining the company in 2006, and prior to moving into the role of Customer Success, Jennifer played an integral role in managing the company’s growing sales organization, by increasing market share in the United States, and the expansion into overseas markets, including Europe, the Middle East and India.

Micro Content: Why It’s a Game Changer for Technical Content, Learning & Development Programs and More

Micro content allows companies to improve search, feed chatbots, and more, giving documentation and learning & development teams alike the edge in creating better experiences for their users.

In this session, Jen will cover how to leverage existing content or create new micro content with MadCap Flare, how to use micro content to create featured snippets in search results (like Google) and its importance in improving the customer experience.