The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Ian Henderson

After working with two technology startups in New Zealand and for Siemens in Germany, Ian A. Henderson co-founded Rubric in 1994. Rubric has led the industry in quality translations ever since. As CTO, Ian has partnered with Rubric clients to deliver relevant global content to their end users, enabling them to reap the rewards of globalization, benefit from agile workflows, and guarantee the integrity of their content.

How to Re-engineer Your Localization Workflow to Reduce Errors and Significantly Cut Costs

Co-presented with Rachel Clark and Dominic Spurling.

Have you ever suffered from a localization workflow for content that involved multiple, tedious, and potentially risky manual steps? Did lack of communication result in localization being treated as an afterthought? And the more languages you would add, the deeper the challenges and headaches? Through a real-life case study for TechSmith, this panel session will show how redesigning the localization workflow, removing the effect of silos, and using well connected tools can turn a situation like this around. You’ll learn how a TechSmith developer of the popular SnagIt and Camtasia products redesigned the content workflow for its localized documentation. The original localization workflow involved multiple human copy and paste processes that were time-consuming, costly, prone to errors, and could delay release schedules if last-minute source content changes occurred. It was clear that adding extra languages would only make this situation worse.

Get Your Sticky Fingers off the Localization Pipeline! How Amway Eliminated Manual File Handling With Contentstack

Co-presented with Jeff Tucker, George Nixon, and Dominic Spurling.

Are your engineers spending more time fixing localization errors than developing new features? Are they even part of your localization workflow, or do they more important things to worry about? As release cycles get shorter and the number of languages increases, even bigger challenges and headaches await.Through a real-life Amway case study, this session will discuss how a fundamental rethink of the localization pipeline turned the situation around.

In this session, attendees will learn from a number of experts as they chat around a virtual table about the user stories and technological hurdles that led to a smoother localization experience for Amway web and software development teams.The original localization workflow was very manual and when last minute source content changes occurred, the release schedules were at risk. It was clear that adding extra languages and additional development teams would only make this situation worse.The highly configurable RubricConnect driven workflow involved minimal new development to make it work with Contentstack. Now deployed, Rubric project managers are able to pull and push content into Amway’s Contentstack repositories, eliminating multiple manual steps for Amway, producing a smooth, unified system. Quantifiable gains in terms of turnaround time, better version