The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Rafi Pryntz-Nadworny

Rafi Pryntz-Nadworny is an experienced market researcher and inbound marketer. He views marketing as a tool for problem-solving and loves to tackle complex problems. He has a fascination with fostering creativity and often will pull from an array of disciplines to improve an outcome. Outside of work he enjoys acroyoga and cooking.

Data, Analytics, and Goals: How to Connect the Dots

If you want more budget for your department or more access to company resources you must first prove the  benefit of your actions. The clearer and more direct you can link actions to organizational goals the easier it is to convince others to invest in you. We will be diving into how technical writers can identify organizational goals they can impact, and identify what data they should collect to prove that their actions contribute to those goals.