The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Gretyl Kinsey

Gretyl Kinsey has been deploying content strategies as a technical consultant at Scriptorium since 2011. She develops content systems for companies in a variety of industries, including education, life sciences, finance, and high tech. An experienced interviewer and researcher, she identifies content problems, recommends solutions, and builds business cases to support them. Gretyl also creates courses for the open-source DITA training project at and has been a driving force behind this resource since its inception.

Content Lifecycle Challenges: Shifting to a Culture of Collaboration

To use your product or service successfully, your customers need the right content at their fingertips. It’s important to understand your content lifecycle and how you can improve it to meet your customers’ demands. Making changes to your content lifecycle can be challenging for content creators, especially when shifting from working in silos to collaborating on content at the enterprise level. This session shows you how to address those challenges head-on for a successful rollout of your content strategy.

This session will give attendees strategies for taking on content lifecycle challenges in the following areas:

  • Moving from an unstructured to a structured content environment
  • Governing content processes across the enterprise
  • Tailoring content delivery to your customers’ needs
  • Scaling into a larger market
  • Managing content lifecycle changes during a merger

These tips for success will include examples based on Scriptorium’s experience developing content strategies for companies in a variety of industries.