The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Leslie Farinella

Leslie Farinella is passionate about bringing together technology, business strategy, process improvement, and change management to address big, messy business problems — the ones that require creativity and perseverance to resolve.
As Chief Operating Officer at Xyleme, Leslie and her team are using technology (Xyleme’s industry-leading Learning Content Management System) to reimagine how organizations design and develop learning content at scale.

Personalization at Scale: Overcoming Three Key Challenges

Content personalization is no longer an option – it’s an expectation. Whether you’re serving content to internal or external audiences, learners expect content to be personalized to them and their unique needs. When serving large volumes of content to diverse audiences, effective personalization is almost impossible – let alone sustainable – without the right strategy and tools in place. But what if content personalization was streamlined and simplified – both to implement and maintain? What if you could efficiently personalize content without starting from scratch each time? In this session, we’ll explore why content is the key to any personalization strategy, and how realigning content strategy and implementing the right technology tools allows organizations to easily and effectively personalize content, even on a global scale.

In this session, we’ll discuss:

  • Three main reasons personalization efforts fall short
  • How reuse and personalization go hand in hand
  • Tips for leveraging strategy and technology to address and overcome each of the three personalization challenges
  • How personalization efforts can effectively be maintained and sustained over the long term