
Patrick is a believer and thought-leader in structured content and Content Operations. His purpose is to advance the content and information development industry with new technology, thinking, and approaches that improve our experiences with the organizations we work with and for. At Heretto, he is a co-founder and CEO. He and his team work on a wide range of projects all focused on improving authoring, production, and distribution of content.
Beyond the Bot: How Structured Content Drives an Agentic Ecosystem Across Your Entire Content Stack!
Co-presented with: Megan Gilhooly
Content teams are stretched thin. Information keeps flowing in, docs need to stay accurate, and the gap between “we have the info” and “it’s published and useful” keeps widening. What if AI agents could close that gap – handling repetitive, high-volume work so your team can focus on the judgment calls only humans can make? That’s an agentic content ecosystem, and structured content makes it possible.
This session walks through a real, production AI agent ecosystem spanning the content stack – from production and validation to delivery and intelligence. We’ll show agent demos, then zoom out to the architecture connecting them and the decisions that made it work, plus which parts of the stack are ripe for automation now, and where human judgment stays irreplaceable. Whether you’re deploying your first agent or scaling from one to many, you’ll leave with a clear model for AI as an ecosystem – not a single tool – built on the structured content foundation you already have.
In this session, attendees will learn how to:
- Understand the direct relationship between how your content is structured and what your AI agents are actually capable of delivering – and what that means for how you invest in your content architecture today
- Identify which repetitive tasks in your workflows are most ready for agentic automation, and which still need a human in the loop
- Get a practical design patterns for an agentic ecosystem versus deploying a standalone AI tool