The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Eeshita Grover

I have been in the content operations field for the past 20+ years spanning core engineering content to marketing collateral. My latest keenness towards understanding and leveraging the skills of storytelling have helped me rethink product content strategy including go to market methods and content marketing. Creating and showcasing content, designing a metadata strategy, and measuring content success over all viable channels keeps me interested in my role. My role at Cisco is focused on product user content and communications. I lead omni-channel delivery of user focused content (corporate website, social media, in product etc). I am also heavily involved in establishing a metadata strategy for our content to enable rich, meaningful analytics.

The Content Operations Mindset

As a writer, I write. As an artist, I draw. As an information architect, I design. As a Manager, I orchestrate all the mentioned aspects. And this leads us to Content Operations — the coming together of authors, publishers, tools and technology, stakeholders, and most importantly processes. We’ve been doing content operations in some shape or form but have not paid it the due diligence of designing it as a function.

In this workshop you will learn the importance of:

  • Quality process hygiene
  • Communicating as communicators