The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Eeshita Grover

As the Director of Product User Content at Cisco, I lead the end user content experience and deliverables for the Cisco Networking business. I have over 20 years of experience in content creation, management, and strategy, with a passion for leveraging the power of content to market, sell, communicate, and persuade the audience.

Content and Context and AI, Oh My!

In this discussion, let’s think as a leader who is trying to influence multi-dimensional thinking in a team of content creators.
Content creators are often required to keep context in mind—what am I writing about? Who, what, how, when, and why. All of these set context for the content. But today, when most customers have access to an unlimited amount of content, how do we know the context that’s driving their interest?
As a content lead with all the details on product strategy, how do you influencing your team of authors to focus on the context equally as the content? Attend this session for a proven method of doing just that.

In this session attendees will learn:

  • Pros & cons of context-specific or context-agnostic.
  • Working through content silos
  • Using content as a buying tool for your customers