The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Jackie Pysarchuk

Jackie Pysarchuk is the Senior Director, Web Content Management & Governance at the American Bankers Association, a trade association which proudly represents banks of all sizes and their two million dedicated employees. She entered the association world after graduating with a degree in creative writing, and 15 years later, specializes in connecting content dots across her organization so users experience consistent messages echoed across channels. In 2018, Jackie was named an Association Technology Star by DCA Live.

Fine-Tuning Web Requests Using Cross-Department Strengths

The web team received a request to upload a 100 page PDF to our website. Looking for a more effective approach to the content, our interdisciplinary strategy team worked together with subject matter experts to develop a new section of aba.com based on the PDF. The content showcases top questions submitted to ABA’s Compliance Hotline and written about in our member magazines. We turned a stagnant PDF into an interactive, filterable resource that is simple and flexible to maintain, easy to use and popular with members.

In this session you will learn:

  • How to negotiate the “how” of a project to get to a better “what”
  • How and when to bring in the right collaborators