The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Scott Abel

Known affectionately as “The Content Wrangler,” Scott Abel is the Founder and CEO of The Content Wrangler, an international content strategy consultancy specializing in helping organizations improve how they author, maintain, publish and archive their information assets. Scott’s goal is to help them deliver the right information, to the right people, at the right time, in the correct format and language, and on the device of the content consumers choice.

Scott currently serves as Content Strategy Evangelist for Heretto, a component content management system that technical content teams use to collaboratively author, maintain, and deliver personalized, structured content at scale. Scott writes regularly for content industry publications, including a column in the Society for Technical Communication magazine, Intercom, called “”Meet the Change Agents.”

When he’s not busy wrangling content, you can find Scott behind the digital turntables producing dance music remixes.

Shifting the Spotlight: Elevating Content’s Impact and the Rise of Self-Support Excellence

Tech writers and other information developers often feel underappreciated by organizational leaders who don’t grasp the importance of their work on overall success.

However, the shift towards customer experience and self-service support, partly due to the pandemic, has spotlighted the significance of self-support, changing consumer behavior and business operations.

Effective self-support entails consolidating product info, technical docs, and support content for easy access. It can reduce call center challenges, but leaders may not see its value.

The Software Information Industry Association (SIIA) is addressing this by introducing a “”Best Knowledge Center/Help Site”” category in their 38th annual CODiE Awards, celebrating software excellence.

Join Content Strategy Evangelist Scott Abel in a dynamic keynote as he shares how he convinced CODiE organizers to value our work and why you should consider entering next year’s contest.

In this session you will learn how to:

  • How Scott Abel convinced CODiE organizers to value our work and recognize its value
  • Why you should consider entering next year’s CODiE Awards contest