Fawn Damitio (Juniper Networks) has 20+ years experience as a writer, usability researcher, and leader at some of Silicon Valley’s top Fortune 100 companies. She also acts a business consultant and public speaker on human-designed content, the role of UX in technical writing, and the importance of usability studies in content design. As Director of Cloud and Network Management Documentation at Juniper, Fawn earned the Challenger Award at the Global Marketing Summit for her innovative contributions to user guidance design.
The Art (Design) and Science (Analysis) of Content Transformation
Co-presented with DeAnn Wright
Do you have UX designers, researchers, and content scientists in your organization? If not, you’re missing out. These professionals should be an essential component of any enterprise-level organization. They save writer and manager time, help teams focus on the right things, help you demonstrate your team’s value, and increase customer satisfaction by enabling the org to provide immediate, best-in-class content solutions backed by customer data.
In this session you will learn:
- What are content scientists and how can they help you optimize your org?
- What is the difference between UX writers and UX designers? Why do you need both?
- Where do content scientists and UX designers fit in the content lifecycle?
- Data you can use to convince your leadership of the importance and value of this transformation.”