Rebecca is co-founder of AvenueCX, an enterprise content strategy consultancy. Her areas of expertise include content strategy, taxonomy development, and structured content. She has guided content strategy in a variety of industries: automotive, semiconductors, telecommunications, retail, and financial services.

Creating Taxonomies for Your Organization in the Age of AI

As organizations focus on improving content experiences, taxonomies have become a key element in creating frictionless interactions on digital platforms. Taxonomies provide a common language that is relevant to customers – helping them to find, choose, use, buy and get support for products or services.

This workshop will dig into the basics of taxonomy development. We’ll discuss what taxonomies are and how they relate to metadata and tagging. The session will dive deep into the techniques used to build, test, and refine taxonomies.

Finally, we’ll discuss the use of Artificial Intelligence (AI) as some contend that AI negates the need for a taxonomy. The workshop will outline how taxonomies and ontologies can inform AI systems and ensure the proper breadth, depth, and consistency of an AI application across content sets. It will also provide a recommended approach to leverage taxonomies as part of AI.

In this workshop attendees will learn how to:

• Use taxonomies and what they are.
• Create taxonomies using best practices.
  
• Test and refine taxonomies.
  
• Plan a taxonomy development project, including socialization techniques.
• How taxonomy fits within the realm of AI
• How taxonomies and ontologies can be used to improve training models as part of an overall AI application.
• Practical approaches to use as they embark on AI-related projects – focusing on the use of taxonomies and ontologies to improve the performance of AI applications.