The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Paulo Fernandes

Paulo is the co-founder and lead web developer of Luscious Orange, a digital agency based out of Winnipeg, Canada. He manages the company’s cross-disciplinary team and specializes in finding a balance between design, programming, and content. As a part of an agency, his focus is on understanding different perspectives from both his clients and his team members. After years of collaborative work, with a wide range of clients, he’s built a skill in appreciating different points of view and explaining web topics in a way that doesn’t make you feel like an idiot.

Getting it WRONG : Lessons Learned from Building a Web Content Audit Tool

Auditing a website can be a complicated and tedious process. It often evolves a lot of time and energy, but it also needs some sort of structure to track it all. Most folks who start a web content audit eventually end up with a mix of spreadsheets, air tables, trello cards and post-it notes. Lots of post-it notes.
Our team decided it would be a good idea to build a tool to help with all that. We set out to build a tool that was a combination of web-scraper, site analyzer, and project management tool. It turns out we spent just as much time trying to understand what folks do in their content audits, as we did writing code.
We’re going to share those lessons learned, so that you can save time, pain and frustration on your next web content audit.

In this session, attendees will learn:

  • Commonly used patterns that you can use to keep your audit on track
  • Lessons learned from applying various technologies to analyze page content
  •  Suggestions for how to structure and organize your next content audit